The very first thing most people think of when they envision a business is the signage. Your business sign is your identity and should let your customers know exactly what you are about. Today, the experts at Springfield Sign will explain how your business sign helps to establish your brand.
Convey Your Message
Your commercial sign should work to inform your customers about your business. What differentiates you from the competition? Say you are the owner of a breakfast diner. Your specialty is big, fluffy pancakes that everyone around town loves. How can you convey that with your sign? Maybe you place your restaurant name directly over a large stack of pancakes? If your business sign announces the reason a customer should choose you, it is already successful.
Show Your Personality
Signs are a great way to share the culture and personality of your business. Think about your target audience and what they will find interesting or attractive. Your business personality may be upscale and luxurious or homespun and vintage — whatever it is, your sign should relay that message to the clients you are actively targeting.
When establishing a brand, consistency is key. You want your signs, banners, website, and sales materials to have a consistent brand identity. That may include colors, logo placement, font, and voice. Repetition leads to recognition. The more you hammer home your brand identity, the better it will stick in your customer’s mind.
Work With Professionals
When designing and installing branded signs, take advantage of the experience and knowledge of a professional sign company. In Springfield, MO, businesses know that Springfield Sign is the place to go for expert sign design, installation, and maintenance. As an industry leader, we are confident that our signs will portray the message and personality of your business. To learn more about our services, reach out to our team today. You can call us at 1-800-845-9927 or reach out online here. We look forward to hearing from you.
It could be argued that no industry benefits from a quality business sign quite like restaurants. Whether a classic neon sign for a diner, a digital sign that updates daily specials, or a luxury style sign for a boutique restaurant — a restaurant’s sign is the first thing your clientele will interact with during their visit. As such, it is crucial to design and install a quality sign that fits your brand and helps establish the environment your patrons will experience. Today, Springfield Sign will share exactly why your restaurant should invest in a quality sign as soon as possible.
Signs Are Key to Your Communication
Your restaurant benefits from a sign that communicates expectations to potential patrons. Whether that includes branding, daily specials, or simply the style of restaurant you strive to be — your sign offers a unique opportunity to communicate with potential visitors. Many restaurants opt for digital signs in order to keep their information current and flexible. Not only can you instantly engage with customers through flashy graphics and eye-catching designs, but you can also help to direct them towards deals and specials that can be easily updated daily.
For franchised restaurants with multiple locations, a digital sign provides the ability to easily coordinate sign updates at every location, all from a single online portal. You can keep track of each franchise location from anywhere in the world, giving you the oversight and agility you need to out-position your competition.
You Can Establish Your Restaurant Experience Early
Restaurant signage enables owners to establish the culture and experience you are striving for at your establishment. Are you a high-end date night destination? Maybe you are a fast-casual lunch spot that targets business clients? Or perhaps your restaurant targets sports fans for big games and events? Whatever your specialty, your sign helps to carve out your niche and establish your location as the go-to spot for whatever environment you target.
Your Sign Is the Number One Way You Build Your Brand
A quality sign is the first thing that comes to mind when you are imagining branding. Signage is so crucial to restaurant brands that most people see the two as synonymous. McDonald’s and the golden arches go hand in hand. Braums and their giant pink ice cream cone are tied together. The reality of the restaurant industry is that potential visitors will judge a book by its cover. A good sign will reflect your brand, your values, and your goals and portray that information to customers.
Contact Springfield Sign Today
If you are ready to design and install a sign that you can be proud of, contact the experts at Springfield Sign today. Our team will discuss what is important to you and ensure your needs are met and exceeded. Call our team at 800-845-9927 to learn more.
As they say, change is good. Your commercial sign may have been a real eye-catcher twenty years ago, but it may feel a little dated today. At Springfield Sign, we know everything there is to know about commercial signs. With that in mind, here are a few reasons it may be time for an update or redesign to your sign.
Your Sign Has Noticeable Wear and Tear
Any sign that is outdoors will eventually experience some general wear. However, if your sign is noticeably damaged — rust, paint peeling, chipped, or faded — it’s probably time for an update. Your sign is the first thing customers see, and you don’t want to give a bad first impression.
The Style Is Outdated
Just like your old bellbottoms, trends that used to be considered attractive may now seem passé. Fonts, graphics, and color schemes can appear dated before you know it. Maybe it is time to look into a 3D sign or maybe you want to go from neon to a more environmentally friendly LED sign to better fit your business ethos.
Your Business Has Changed
Businesses change their direction all the time. It’s important to stay fluid and mobile. As you change, it’s crucial for your brand to stay relevant to your message. A rebrand can target new demographics or better describe your new direction. Once your brand changes, it’s important for your sign to change with it. Consistent marketing messages help to build and develop your identity in the mind of the consumer.
Order Your Next Sign From Springfield Sign
As an industry leader, we know that our sign products will exceed the quality of our competitor’s products. If you are truly looking for the best sign company in Southwest Missouri — Springfield Sign is your only choice. Reach out to our team today at 800.845.9927 to get started with a consultation.
An outdoor business sign is an investment in the future of your business. It helps to establish your brand as well as attract nearby pedestrians. A smart business owner takes the time to plan and perform maintenance on their sign to ensure it lasts as long as possible.
Do’s of Outdoor Signs
Do Provide Cover & Shade
Two reasons sign quality degrades over time are the sun and precipitation. Signs that are exposed to the elements are more likely to fade or malfunction.
Do Use High-Quality Materials
You want to ensure your sign is crafted with high-quality materials that will look great and stand up to the elements. Your sign is an investment, and starting with quality materials can help that investment last.
Do Schedule Regular Maintenance
Maintenance is especially important for businesses with an electrical sign. Have a team you can trust periodically check for sign integrity as well as any touchups or repairs that may be needed.
Don’ts of Outdoor Signs
Don’t Ignore Malfunctions
Signs that have bulb issues or flickering lights will not only look bad to potential customers, but can eventually lead to further electrical issues. If you notice a malfunction in your sign, make sure to contact a professional team to address the problem as soon as possible.
Don’t Place Your Sign Directly in Foot Traffic
Sometimes placing your sign within reach of pedestrians is unavoidable. However, if your sign is within reach of people passing by, you are placing it at risk of vandalism or accidental damage. It will help to minimize potential risk if you can place the sign overhead ten feet or higher.
Don’t Place Your Sign Near Your Sprinklers
This may seem obvious as you read it, but many businesses don’t consider their sprinkler system when installing their outdoor sign. Most signs contain wood or metal, so water from your sprinkler system can quickly degrade the quality of your investment.
Trust Springfield Sign With Your Next Outdoor Sign
If your business is looking for an outdoor sign that will look great and last, contact Springfield Sign today. Our expert team will provide you with all the information you need to ensure your sign is a success. Call our team today at 800.845.9927.
Outdoor signs can require quite a bit of maintenance due to the impact of weather as time passes. If you’re looking to update your sign and keep it looking new, Springfield Sign has a few maintenance tips for you.
Update Any Fading Sections
Over time, wind, rain, and sun can take a toll on your sign. The lettering on your sign may begin to fade when exposed to extreme weather conditions. When you notice your sign fading, take the time to replenish the color with a new coat of paint or updated lettering. Not only will it make your business appear professional, but it shows that you care about your business’s appearance and image.
Fix Any Cracks or Damaged Spots
If you notice any damaged spots or cracks in your sign, it’s crucial to fix them as soon as you see them. Call a local sign repair shop or business, and they’d be happy to provide some maintenance on your sign.
Check for Electrical Problems
If you have a neon sign, you may want to check for any electrical problems, because a burnt-out sign can’t do you much good. If you notice your exterior neon sign flickering or burnt out, you sign may need a bit of electrical maintenance done. This can be anything from replacing bulbs to rewiring the entire sign.
Remove Any Obstructions
Overgrown trees or shrubbery in front of your sign can limit your clientele from viewing your business. If you notice any obstructions in the way, it’s important to take action to prevent a reduction in business traffic. Remove any tree branches or other obstructions to keep your sign viewable.
Leaves and twigs can often get stuck in the small crevices of your sign. Every few weeks, take the time to clean your sign and remove any debris from the logo or lettering. A clean commercial sign shows that the business cares about its appearance.
Sign Maintenance With Springfield Sign
If you notice any cracks or lighting issues with your commercial sign, Springfield Sign in Springfield, MO, can do the job. We’ll have your sign looking brand new in no time. Contact us today at 800-845-9927 or fill out our sign maintenance request form.
There are many steps that you, as a business owner, can take to prepare for the commercial sign installation process. If you want the process to go as smooth as possible, Springfield Sign has a few suggestions to prepare your business for sign installation.
Schedule the Installation Time
As your sign is being drafted and created, you will soon end up with an amazing finished product. Setting up a time for the installation helps prevent any scheduling mishaps or delayed turnarounds. Just as Murphy's Law states, anything that can happen, will happen. The earlier you can get your installation date on the calendar, the better.
Prep the Area
While we don’t expect you to have a ladder up and ready for the installation, there are a few things you can do to prep the area designated for your sign. If your sign is going to be placed above your business, you may want to power wash the front of your building or clean any debris that may obstruct the view of your sign. When the installation team arrives, it’s good to have everything in order so your sign can shine.
Double Check Measurements & Placement
If you’ve checked it once already, it’s always a good idea to recheck it. You can never be too careful with sign placement and measurements.
Coordinate With All Involved Parties
You may need more than just yourself and the installation company involved on installation day. If you’re renting a building, you may need the building manager there for liability reasons. Before you begin the installation process, confirm with the building manager or property owner that you are installing the sign.
Sign Installation Made Easy With Springfield Sign
The great thing about Springfield Sign is that our sign installation process always goes smoothly. We are dedicated to ensuring the installation process is done correctly the first time with no errors. If you have a sign that needs to be installed on your building or billboard, we can do the job. Call us at 800-845-9927 to learn more.
The sign installation process can be an exciting time for your business. It means that your sign is close to completion and it's time for the big reveal to your audience. While the installation process is a standard procedure, there are a few things you can do as a business owner to make it go a bit smoother. Springfield Sign lists a few ways you can make the process easier.
Have a Location in Mind
The sign installation process will certainly go a lot smoother if you already have a location in mind for your custom sign. Before you give us a call, have an idea of where your sign will be placed. Do you have a billboard location set-up? What about the front of your business? Near the street? While having a location in mind may seem like a small step, it can get the process rolling a lot quicker. If you’re not sure where to locate your sign, you can always call us and we will give some pointers on the best locations.
Related Post: Sign Installation: Concept To Completion
Take Careful Measurements
The worst-case scenario is that you have a sign ready to be installed, but it doesn’t fit in your desired location. That’s why measurements are so important. Before your sign can be installed, take the measurements of your designated sign location. We can determine from there how we’ll install the sign and if it’ll work in the selected space.
Survey the Site Several Times
While an initial survey of the location site is standard, it may be wise to survey the site several times before installation day. Typically, the whole sign creation process can take up to 90-days, and a lot can happen between now and then. It’s a good idea to keep an eye on your location and make a few visits before the big day to make sure nothing has changed.
Leave It to the ProfessionalsWhen it comes to sign installation, leave it to the professionals. While it may be tempting just to install the sign yourself, professionals will know exactly what they’re doing. An installation team will know how to do it the right way the first time, protecting your investment.
Related Post: What Attributes Contribute To A Successful Sign?
Choose Springfield Sign
If you’re looking for a professional sign installation team, choose Springfield Sign. Not only does our team have years of experience, but we guarantee we’ll install your sign correctly the first time. Call our Springfield, MO, office today at 800-845-9927. Don’t forget to check out the work we’ve done for other businesses in our design gallery.
Neon signs draw attention to your business during the day, but they really shine after dark, creating an incredible asset to bring in business during nighttime hours. However, they won’t shine as brightly if they aren’t cleaned regularly. Just like any aspect of your business, neon signs need to be maintained so they can work at optimum levels. If your sign is looking a bit dingy and isn’t glowing as bright as it once was, Springfield Sign in Springfield, MO, has some cleaning tips for you.
Related Post: Creating Eye-Catching Custom Signage
Unplug It Safely
Neon signs should traditionally be kept on the majority of the time to increase longevity. Neon signs that are frequently turned on and off are subject to quicker burnout. However, when it comes to cleaning, it is essential to unplug your sign before you start. You want to avoid any chances of being electrocuted or damaging the sign during the cleaning process. Simply switch off the sign before you start. Not only will this ensure your safety, but it will make the dirty spots more evident than before.
Dust It Thoroughly
Many sign owners neglect the dusting process when it comes to neon signs. Putting off dusting may make your sign’s glow fainter and lead to damage over time. After unplugging your sign, take a duster or microfiber cloth and dust along the tubes. Be careful as you do this to prevent any of the tubes from breaking or cracking. Dusting your sign a few times a year will make the sign last longer and shine brighter when you need it.
Clean It Carefully
Some neon signs may need more than your standard wipe down. Neon signs can collect stains just like any other sign, and need to be cleaned with care every once in a while. A cloth dipped in plain water is often enough to do the job. This can help remove any stuck on surface stains without damaging the neon rods. For a more thorough cleaning, disassemble your neon sign to clean all those nooks and crannies.
Related Post: How A Neon Sign Could Boost Your Business
Purchase a Quality Sign From Springfield Sign
A neon sign will undoubtedly last longer if it is made from high-quality materials by an experienced staff. Springfield Sign can make the custom sign your business needs. Whether you’re interested in custom neon signs or electronic message boards, we can get the job done right. Call us today at our Springfield location at 800-845-9927. Don’t forget to check out our previous work gallery. If you think your sign needs some maintenance, fill out our service request form.
Is your commercial sign looking a bit lackluster after a few years of wear and tear? Broken or unattractive signs aren’t going to bring in business. A bit of maintenance can make a huge difference to the state of your sign. If you notice your sign’s quality is dwindling and could use a makeover, Springfield Sign has a few maintenance tips to make your sign look like new again.
Every sign will need general repairs every few years to ensure a long operational life. If you notice any screws or loose bolts, or even fading text to repair any problems as they come. The best time to complete repairs is during hours your business is slow or closed, so you don’t lose potential foot traffic to your business.
Change Any Burnt Out Bulbs
Neon signs can really make a business stand out, especially during the nighttime hours. A sign with lights can’t do much business, however, if any of the lights are burnt out. Not only is it harder to convey your message, but your sign will make your business seem unprofessional if you don’t bother to change the lights. Always keep a few spare lights on hand just in case your sign was to go out unexpectedly. If you’re unable to change the bulbs yourself, call a trusted sign maintenance company to help you make repairs.
Rain or shine, weather will take its toll on your sign. Leaves and twigs can get lodged into your sign’s framework along with dirt, mud, and grime. A dirty sign doesn’t give off a good message to your customers. Sometimes all a sign needs is a bit of a powerwash or a wipedown. If your sign is electric, be sure to clean everything by hand to avoid damaging any electrical wiring or cables.
As the times change, your brand may need to readjust to keep up with current trends. Signs designed over 50 years ago may not cut it in today’s marketing. If your sign is looking a little lackluster and needs some improvements, why not try a redesign? Redesigning your company sign can give your brand a whole new look and attract customers that may not have looked twice at your business before.
Certain signs like electronic message boards are programmed to showcase specific messages or phrases during the day. Schools or stadiums may use these to advertise dates and times of events or exclusive product promotions. Eventually, these messages may expire and need to be updated. Any old or outdated content on your sign should be repurposed to make the message relevant again.
Hire a Quality Sign Design Team at Springfield Sign
At Springfield Sign, we’ll make sure your sign is designed right the first time. After you convey your vision to us, we’ll create your dream sign with high-quality materials. If you’re interested in working with us, fill out our information request form or call us at 800-845-9927.
Signs come in all shapes and sizes, but does a particular size reign supreme? Springfield Sign reveals if the size of your sign really matters in the marketing world and how you can design a custom sign to fit your needs.
What Aspects Matter for Sign Size?
Most people would say the bigger the sign, the more traffic it would pull to your business, but that’s not always the case. Many details go into making a successful sign, and it all depends on your surroundings and your business. If you’re designing a sign for your business, here are some things you should consider when thinking about which size and dimensions to choose.
If your sign is near a busy highway, the bigger, the better. Highway speeds average between 55-70 MPH, and a 10x10 sign isn’t going to be visible at those high speeds. Drivers may only have a few seconds to read what’s on your sign, so it has to be big enough for them to see. On less busy streets, however, you can get away with a smaller sign as cars travel slower, giving the driver more time to read.
The length of your company’s message can determine how big your sign should be. A bigger message means a bigger sign. If you’re trying to determine your sign size, decide how long your message and branding will be. Signs with longer text will mean that the lettering will have to be smaller; it’s up to you to choose what’s more beneficial for your business's marketing plan.
Where a business is located can determine the outreach your sign may have. You may have to get creative with the size and position of your sign if items or buildings are blocking the view. A small advertising area can use a smaller sign, while an advertising area with greater visibility will need a larger sign.
Customize Your Sign With Springfield Sign
No matter the size of your sign, the team at Springfield Sign can build it. We’ve built everything from banner signs to billboard signs to meet the needs of our customers. Sit down with our designers, and we’ll help you create the sign of your dreams. Call us today at 800-845-9927 to get started with the sign building process.