What Attributes Contribute to a Successful Sign?

Signs are a great way to gain foot traffic to your business. A great sign has many different elements, such as design, lettering, messaging, and size, but are there specific guidelines you have to follow in order to create a high-performing sign? In today’s blog, Springfield Sign discusses some elements that will help make your sign a success.

Graphics

Your sign’s design is what will initially attract your customers. Graphics that are outdated or don’t have any flair are likely to fail to entice visitors to your store. Your font choices and design elements such as borders, letters, and symbols should be placed carefully and impactfully. Many design features communicate non-verbally, so they need to stand out to people who are driving by. ​

Location

Where your sign will be located is important to get the right traffic into your business. Before you decide to install your sign, make sure it can be seen from all desired viewpoints and that there isn’t anything obstructing your sign. Are there any trees in the way or buildings that may prevent your sign from being seen? Fix these issues before installation. If you can’t get around some of these problems, consider placing your sign in a different location or enlarging it.

Height

While there is no perfect height for every sign, the height of your sign really depends on the location where customers will see it. If you want your sign to be seen on the front of your building, that size is going to be very different than a roadside sign. Generally speaking, for every inch of lettering, you can see it from about 10 feet away. A 5-inch font can usually be seen 50 feet away, and so on. If you just want your sign to be seen from the street or on a billboard near a highway, you’re going to want a bigger font for optimal engagement. ​

Colors

Colors really can make or break your sign. A successful color scheme is appealing to the eye and can evoke a particular emotion in your customers. Blues are typically more calming colors while green can evoke natural vibes or cleanliness. Before you finalize your colors, make sure the reaction you’re getting is accurately representing your business model.

Message

Finally, the message you’re sending to potential customers can help you attract the right business. An excellent company message needs to include the values of your company, as well as how your customer can benefit. The message needs to be easily understood, so your potential clients will easily understand what the purpose of the business is.

Design Your Dream Sign With Us

Springfield Sign is ready to design your one-of-a-kind sign. Our company has been in the sign industry since 1986, and we handle the entire sign production process. Whether you live in the Springfield, MO area, or elsewhere, we’re ready to build your dream sign. Call us today at 800-845-9927 to discuss your project with us.