The very first thing most people think of when they envision a business is the signage. Your business sign is your identity and should let your customers know exactly what you are about. Today, the experts at Springfield Sign will explain how your business sign helps to establish your brand.
Convey Your Message
Your commercial sign should work to inform your customers about your business. What differentiates you from the competition? Say you are the owner of a breakfast diner. Your specialty is big, fluffy pancakes that everyone around town loves. How can you convey that with your sign? Maybe you place your restaurant name directly over a large stack of pancakes? If your business sign announces the reason a customer should choose you, it is already successful.
Show Your Personality
Signs are a great way to share the culture and personality of your business. Think about your target audience and what they will find interesting or attractive. Your business personality may be upscale and luxurious or homespun and vintage — whatever it is, your sign should relay that message to the clients you are actively targeting.
When establishing a brand, consistency is key. You want your signs, banners, website, and sales materials to have a consistent brand identity. That may include colors, logo placement, font, and voice. Repetition leads to recognition. The more you hammer home your brand identity, the better it will stick in your customer’s mind.
Work With Professionals
When designing and installing branded signs, take advantage of the experience and knowledge of a professional sign company. In Springfield, MO, businesses know that Springfield Sign is the place to go for expert sign design, installation, and maintenance. As an industry leader, we are confident that our signs will portray the message and personality of your business. To learn more about our services, reach out to our team today. You can call us at 1-800-845-9927 or reach out online here. We look forward to hearing from you.
A business's logo creates a visual connection between the customer and your brand. It takes a lot of brainstorming and planning to develop a logo that stands out among the competition. If you’re struggling to come up with your best logo, Springfield Sign shares a few tips to help you create a memorable design that speaks to your customers.
The Simpler the Better
You don’t have to spend thousands of dollars to design an award-winning logo, in fact, the simpler you go, the better. The most successful logos are typically the ones you can identify in just a few seconds. If you’re in the grocery store and come upon a blue can with a red, white, and blue globe on the side, you instantly know that you’re looking at a Pepsi. Pepsi has had quite a few logo changes over the years, but even with some revamping, you can still easily identify the brand. A common mistake that logo designers make is overcomplication. Logos should stick to three or fewer colors with a balance of thick and thin elements.
Stay Away from Clip Art
While perfect for a powerpoint presentation, clip art isn’t the ideal solution for branding a business. A logo needs to be original and not something you just pick out of a library of images. Clipart often appears amateurish and unprofessional. If you want your brand to stand out, you need a logo that is original and authentic to your business.
Use White Space
When designing a logo, it is common to worry that the logo is too simple or doesn’t show off the brand enough. While it is tempting to fill the entire page with design, the more white space you have, the better. This allows the design to shine with a blank canvas behind it. White space can be used to your advantage, as some logos even blend white space in with the logo design. There are many ways you can utilize empty space to work for you rather than against you.
What do you want your customers to think of when they see your logo? Your authentic business identity is a great starting place when creating your logo design. Consider the emotions you want your customers to experience when they walk through your front door. Do you want them to feel calm? Do you want them to experience excitement and thrill? For example, a mini-golf course may wish to identify as a fun family-friendly experience, since families with children often visit mini-golf courses. If you develop an idea of how you want your customers to feel when they visit your business, you will be well on your way to an excellent design.
Bring Your Brand to Life with Springfield Sign
Designing an effective sign has the potential to attract the perfect customer base to your business. There are many varieties of signs that can fit your unique needs. Springfield Sign lists some of the most common sign types and their uses.
While this is still a sign, the lettering isn’t placed on a solid background, but it is instead attached directly to the building itself. This lettering adds three-dimensional texture in a simple and stylish design that is perfect if you love the color of your storefront already.
Metal storefront signs can stretch across the width of your building with ease, but very large signs can be expensive due to material and cutting costs. Your entire sign can be made out of metal, or you can decide to cut out your lettering to place across your desired metal background.
It’s possible that you may need signs inside your business if you’re looking to give directions or label certain areas. This is particularly common in businesses like movie theaters, grocery stores or museums. Interior signs offer many options for materials and lighting, because they are protected from the outdoor environment.
Neon signs are a great option if your business typically operates during night hours, because they create a vibrant glow when the sign is turned on. These signs are made out of glass and can be quite an investment. However, they are very eye-catching and sure to make a statement.
Billboard signs are the huge signs you see as you drive down major streets and highways. These signs are great if your customer base travels on major roadways and you want to catch your customers’ attention easily.
Choose Springfield Sign
Springfield Sign has been a leader in the sign industry for over 30 years. Founded in 1986, we handle every part of the sign creation process and provide a complete suite of services for our clients. If you’re looking to get a custom sign built, contact us today at 800-845-9927 or fill out our service request form. Download our company information guide to learn more about us.