Should I Update My Commercial Sign?
As they say, change is good. Your commercial sign may have been a real eye-catcher twenty years ago, but it may feel a little dated today. At Springfield Sign, we know everything there is to know about commercial signs. With that in mind, here are a few reasons it may be time for an update or redesign to your sign.
Your Sign Has Noticeable Wear and Tear
Any sign that is outdoors will eventually experience some general wear. However, if your sign is noticeably damaged — rust, paint peeling, chipped, or faded — it’s probably time for an update. Your sign is the first thing customers see, and you don’t want to give a bad first impression.
The Style Is Outdated
Just like your old bellbottoms, trends that used to be considered attractive may now seem passé. Fonts, graphics, and color schemes can appear dated before you know it. Maybe it is time to look into a 3D sign or maybe you want to go from neon to a more environmentally friendly LED sign to better fit your business ethos.
Your Business Has Changed
Businesses change their direction all the time. It’s important to stay fluid and mobile. As you change, it’s crucial for your brand to stay relevant to your message. A rebrand can target new demographics or better describe your new direction. Once your brand changes, it’s important for your sign to change with it. Consistent marketing messages help to build and develop your identity in the mind of the consumer.
Order Your Next Sign From Springfield Sign
As an industry leader, we know that our sign products will exceed the quality of our competitor’s products. If you are truly looking for the best sign company in Southwest Missouri — Springfield Sign is your only choice. Reach out to our team today at 800.845.9927 to get started with a consultation.
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