It could be argued that no industry benefits from a quality business sign quite like restaurants. Whether a classic neon sign for a diner, a digital sign that updates daily specials, or a luxury style sign for a boutique restaurant — a restaurant’s sign is the first thing your clientele will interact with during their visit. As such, it is crucial to design and install a quality sign that fits your brand and helps establish the environment your patrons will experience. Today, Springfield Sign will share exactly why your restaurant should invest in a quality sign as soon as possible.
Signs Are Key to Your Communication
Your restaurant benefits from a sign that communicates expectations to potential patrons. Whether that includes branding, daily specials, or simply the style of restaurant you strive to be — your sign offers a unique opportunity to communicate with potential visitors. Many restaurants opt for digital signs in order to keep their information current and flexible. Not only can you instantly engage with customers through flashy graphics and eye-catching designs, but you can also help to direct them towards deals and specials that can be easily updated daily.
For franchised restaurants with multiple locations, a digital sign provides the ability to easily coordinate sign updates at every location, all from a single online portal. You can keep track of each franchise location from anywhere in the world, giving you the oversight and agility you need to out-position your competition.
You Can Establish Your Restaurant Experience Early
Restaurant signage enables owners to establish the culture and experience you are striving for at your establishment. Are you a high-end date night destination? Maybe you are a fast-casual lunch spot that targets business clients? Or perhaps your restaurant targets sports fans for big games and events? Whatever your specialty, your sign helps to carve out your niche and establish your location as the go-to spot for whatever environment you target.
Your Sign Is the Number One Way You Build Your Brand
A quality sign is the first thing that comes to mind when you are imagining branding. Signage is so crucial to restaurant brands that most people see the two as synonymous. McDonald’s and the golden arches go hand in hand. Braums and their giant pink ice cream cone are tied together. The reality of the restaurant industry is that potential visitors will judge a book by its cover. A good sign will reflect your brand, your values, and your goals and portray that information to customers.
Contact Springfield Sign Today
If you are ready to design and install a sign that you can be proud of, contact the experts at Springfield Sign today. Our team will discuss what is important to you and ensure your needs are met and exceeded. Call our team at 800-845-9927 to learn more.
As they say, change is good. Your commercial sign may have been a real eye-catcher twenty years ago, but it may feel a little dated today. At Springfield Sign, we know everything there is to know about commercial signs. With that in mind, here are a few reasons it may be time for an update or redesign to your sign.
Your Sign Has Noticeable Wear and Tear
Any sign that is outdoors will eventually experience some general wear. However, if your sign is noticeably damaged — rust, paint peeling, chipped, or faded — it’s probably time for an update. Your sign is the first thing customers see, and you don’t want to give a bad first impression.
The Style Is Outdated
Just like your old bellbottoms, trends that used to be considered attractive may now seem passé. Fonts, graphics, and color schemes can appear dated before you know it. Maybe it is time to look into a 3D sign or maybe you want to go from neon to a more environmentally friendly LED sign to better fit your business ethos.
Your Business Has Changed
Businesses change their direction all the time. It’s important to stay fluid and mobile. As you change, it’s crucial for your brand to stay relevant to your message. A rebrand can target new demographics or better describe your new direction. Once your brand changes, it’s important for your sign to change with it. Consistent marketing messages help to build and develop your identity in the mind of the consumer.
Order Your Next Sign From Springfield Sign
As an industry leader, we know that our sign products will exceed the quality of our competitor’s products. If you are truly looking for the best sign company in Southwest Missouri — Springfield Sign is your only choice. Reach out to our team today at 800.845.9927 to get started with a consultation.
Signs are a great way to gain foot traffic to your business. A great sign has many different elements, such as design, lettering, messaging, and size, but are there specific guidelines you have to follow in order to create a high-performing sign? In today’s blog, Springfield Sign discusses some elements that will help make your sign a success.
Your sign’s design is what will initially attract your customers. Graphics that are outdated or don’t have any flair are likely to fail to entice visitors to your store. Your font choices and design elements such as borders, letters, and symbols should be placed carefully and impactfully. Many design features communicate non-verbally, so they need to stand out to people who are driving by.
Where your sign will be located is important to get the right traffic into your business. Before you decide to install your sign, make sure it can be seen from all desired viewpoints and that there isn’t anything obstructing your sign. Are there any trees in the way or buildings that may prevent your sign from being seen? Fix these issues before installation. If you can’t get around some of these problems, consider placing your sign in a different location or enlarging it.
While there is no perfect height for every sign, the height of your sign really depends on the location where customers will see it. If you want your sign to be seen on the front of your building, that size is going to be very different than a roadside sign. Generally speaking, for every inch of lettering, you can see it from about 10 feet away. A 5-inch font can usually be seen 50 feet away, and so on. If you just want your sign to be seen from the street or on a billboard near a highway, you’re going to want a bigger font for optimal engagement.
Colors really can make or break your sign. A successful color scheme is appealing to the eye and can evoke a particular emotion in your customers. Blues are typically more calming colors while green can evoke natural vibes or cleanliness. Before you finalize your colors, make sure the reaction you’re getting is accurately representing your business model.
Finally, the message you’re sending to potential customers can help you attract the right business. An excellent company message needs to include the values of your company, as well as how your customer can benefit. The message needs to be easily understood, so your potential clients will easily understand what the purpose of the business is.
Design Your Dream Sign With Us
Springfield Sign is ready to design your one-of-a-kind sign. Our company has been in the sign industry since 1986, and we handle the entire sign production process. Whether you live in the Springfield, MO area, or elsewhere, we’re ready to build your dream sign. Call us today at 800-845-9927 to discuss your project with us.
A quality sign not only looks great, it can deliver many benefits that can improve your business. Today, Springfield Sign discusses the importance of a great sign and how it can benefit your company.
Attract New Customers
If your sign is eye-catching and communicates a message your customers can relate to, you have the opportunity to attract a lot of business. People are attracted to a sign that looks clean, elegant, and resonates with their personal needs. If a sign could make a difference for your business, it’s essential to think about your design and what can make you stand out.
Communicate Your Brand
A well-designed sign can also make your brand more recognizable. Wouldn’t it be amazing if customers immediately thought of your business after seeing a specific color or product/service? A strongly recognizable brand will put you ahead of your competitors and add value to whatever you’re selling.
Unlike commercials or radio ads that cost money, a great sign can continue to advertise for you day or night. Ads that run for a limited amount of time can give some exposure to your brand, but they cost a lot of money and then they stop running. Having a high quality sign is priceless, and you don’t need to continue paying money to advertise. Not only is it cost effective, but it’s a consistent customer-driver.
Make Your Business More Trustworthy
Have you ever seen an old poorly designed sign? How did it make you feel? Most likely you thought it was poorly designed for a reason, and perhaps you had negative feelings or thoughts about the business after viewing it.
What about after seeing a great sign? After seeing a sign that encompasses your interests and values, you may have had positive feelings towards the business. It’s easier to trust a company you’ve had a positive attitude towards after viewing it. The more you trust a business, the more likely you are to purchase products from them.
Design Your Dream Sign With Us
Sign design plays a more prominent role in attracting customers than you might think. If your business appeals to your target audience, success is in your future. How exactly do you do that? Find out today! Springfield Sign has some tips on how to design your sign to attract the right customers to your business.
Know Your Demographic
To begin thinking up your sign or logo, you have to consider what type of audience you want to attract. For example, if your business is a family-friendly restaurant, think about what would attract families with kids. Dark signage with a hard to read font wouldn’t be something that represents family-friendly. Before you start the design process, it’s critical that you know what your audience likes so you can make sure it’s a permanent part of your brand.
A significant factor that can represent a business’s message is the color or theme of their sign. Color tones can communicate different emotions, so it’s vital that you use colors carefully in order not to display the wrong message. What colors do you think speak more to your audience? Colors like Red and orange communicate a very distinctive message compared to black and gold. Knowing the answers to these questions can transform how customers think of your business and whether or not they vibe with your message.
Use Eye-Catching Images
When it comes to visuals, customers look for graphics and photos that are eye-catching and make them feel a positive emotion. When deciding on a particular image to use to advertise your brand, you can never go wrong with choosing an image with excellent quality or a logo that makes your ideas pop. If the photo caught your eye, it will probably catch someone else’s too.
Contact Springfield Sign
A well-made and eye-catching sign can attract lifelong customers to your business. Many details go into creating an attractive sign that you may have never thought about before. If your current signage is lacking customer appeal or you’re looking to rebrand your business’s signage entirely, Springfield Sign has some tips for you.
One factor that may be preventing your company’s sign from attracting business is the sign’s location. Visibility can be one of the biggest strengths of a company’s sign. Some important traits include:
Big And Readable
A sign won’t do you any good if no one can understand what it says or means. With signage, the bigger, the better. Most often signs are placed near the road where people driving by can see them. If your sign can’t be read in a few seconds, consider making the sign larger or adding a bigger more readable font. While script fonts are elegant and pretty, they are hard to read from far away. Bolder, block fonts or a thicker type of script font are a more successful choice for your new sign.
Make sure your sign’s font works harmoniously with the theme of your business. For example, Google wouldn’t be a brand that we know well today if it had a more rustic or script type font. The simple, rainbow bold font was fitting for the brand’s message; therefore it had a substantial impact on customers.
Avoid Trying To Do Too Much
While big, bold signs can be a good thing, trying to do too much on one sign can end up hurting your business more than it attracts potential clients. You may have many qualities you want to advertise about your business. However, fitting them all on one sign isn’t the best idea. Too much text or graphics on a sign can be too much for a customer to read quickly. They may also be turned off by the amount of text and refuse to read it all together. Keeping your sign clean and straightforward benefits your readers and your business.
Choose Springfield Sign For Cutting Edge Signage