Traditional Versus Digital Sign Installation: Which Is Better?

Drive anywhere down a busy city street, and you’ll see two different types of signs and billboards: digital and traditional. Digital signage can change its message, flash letters, numbers, and images, and capture your attention. Traditional signs mark where your business is, how late it’s open, and what your business does. Which is better for your business? Today’s blog from Springfield Sign outlines the advantages and disadvantages of traditional versus digital sign installation.

Costs

Sign installation follows two different cost models. You must take into account upfront costs and long-term costs. Digital signs may cost more upfront compared to traditional signs. Electronic components like LEDs cost more than traditional materials, even compared to neon or light-up signs. However, a digital sign that can change saves money over the long term. What if you want to change the message on the sign? You’ll have to get a new sign printed if it’s made of traditional materials. What if you rebrand in five to 10 years? Your old static signage becomes outdated.

Flexibility

Static signs say the same thing every day. They’re great for brand recognition as traffic and pedestrians pass by your establishment. However, you’ll need to pay for printing, processing, and labor costs for your new signage. Digital sign installation allows you to change the message on the sign to just about anything. Post your weekly specials, tout your social media websites, update customers on any changes, and engage with your target audience better.

Wow Effect

Digital signage looks great thanks to improved technology in the past five years. Vibrant colors and moving messages on digital screens attract attention easily and connect with your target audience. Let’s say you have an upcoming event and you want to market it. Post a photo or video of the event to the digital sign, alerting people of what’s coming. Static or traditional sign installation would mean you’d have to order an entirely new sign and wait for it to be delivered. Once you plan for the event, you can put it on your digital sign ASAP.

Branding

Static signs are fantastic for branding. Springfield Sign can make your font, color scheme, and logo stand out with brilliant designs. Over time, your signs help you achieve better brand recognition. Digital sign installation goes one step further with updated information. A digital sign shows you’re ahead of the game and with the times. 

Consider combining traditional and digital signage for a complete branding package. Whatever you choose, traditional, digital, or a combination, Springfield Sign’s team of experts can help you put the right message in front of the right people.

Contact Springfield Sign for Sign Installation

Springfield Sign is a world-class sign designer, builder, and installer. We’re not happy until you’re happy. We use high-quality materials and expert designers to ensure your goals are met during the entire build process, and we provide service after the sale. Contact Springfield Sign or call 417-862-1887 to learn more about our static, electronic, and digital signs.