Neon signs draw attention to your business during the day, but they really shine after dark, creating an incredible asset to bring in business during nighttime hours. However, they won’t shine as brightly if they aren’t cleaned regularly. Just like any aspect of your business, neon signs need to be maintained so they can work at optimum levels. If your sign is looking a bit dingy and isn’t glowing as bright as it once was, Springfield Sign in Springfield, MO, has some cleaning tips for you.
Related Post: Creating Eye-Catching Custom Signage
Unplug It Safely
Neon signs should traditionally be kept on the majority of the time to increase longevity. Neon signs that are frequently turned on and off are subject to quicker burnout. However, when it comes to cleaning, it is essential to unplug your sign before you start. You want to avoid any chances of being electrocuted or damaging the sign during the cleaning process. Simply switch off the sign before you start. Not only will this ensure your safety, but it will make the dirty spots more evident than before.
Dust It Thoroughly
Many sign owners neglect the dusting process when it comes to neon signs. Putting off dusting may make your sign’s glow fainter and lead to damage over time. After unplugging your sign, take a duster or microfiber cloth and dust along the tubes. Be careful as you do this to prevent any of the tubes from breaking or cracking. Dusting your sign a few times a year will make the sign last longer and shine brighter when you need it.
Clean It Carefully
Some neon signs may need more than your standard wipe down. Neon signs can collect stains just like any other sign, and need to be cleaned with care every once in a while. A cloth dipped in plain water is often enough to do the job. This can help remove any stuck on surface stains without damaging the neon rods. For a more thorough cleaning, disassemble your neon sign to clean all those nooks and crannies.
Related Post: How A Neon Sign Could Boost Your Business
Purchase a Quality Sign From Springfield Sign
A neon sign will undoubtedly last longer if it is made from high-quality materials by an experienced staff. Springfield Sign can make the custom sign your business needs. Whether you’re interested in custom neon signs or electronic message boards, we can get the job done right. Call us today at our Springfield location at 800-845-9927. Don’t forget to check out our previous work gallery. If you think your sign needs some maintenance, fill out our service request form.
Is your commercial sign looking a bit lackluster after a few years of wear and tear? Broken or unattractive signs aren’t going to bring in business. A bit of maintenance can make a huge difference to the state of your sign. If you notice your sign’s quality is dwindling and could use a makeover, Springfield Sign has a few maintenance tips to make your sign look like new again.
Every sign will need general repairs every few years to ensure a long operational life. If you notice any screws or loose bolts, or even fading text to repair any problems as they come. The best time to complete repairs is during hours your business is slow or closed, so you don’t lose potential foot traffic to your business.
Change Any Burnt Out Bulbs
Neon signs can really make a business stand out, especially during the nighttime hours. A sign with lights can’t do much business, however, if any of the lights are burnt out. Not only is it harder to convey your message, but your sign will make your business seem unprofessional if you don’t bother to change the lights. Always keep a few spare lights on hand just in case your sign was to go out unexpectedly. If you’re unable to change the bulbs yourself, call a trusted sign maintenance company to help you make repairs.
Rain or shine, weather will take its toll on your sign. Leaves and twigs can get lodged into your sign’s framework along with dirt, mud, and grime. A dirty sign doesn’t give off a good message to your customers. Sometimes all a sign needs is a bit of a powerwash or a wipedown. If your sign is electric, be sure to clean everything by hand to avoid damaging any electrical wiring or cables.
As the times change, your brand may need to readjust to keep up with current trends. Signs designed over 50 years ago may not cut it in today’s marketing. If your sign is looking a little lackluster and needs some improvements, why not try a redesign? Redesigning your company sign can give your brand a whole new look and attract customers that may not have looked twice at your business before.
Certain signs like electronic message boards are programmed to showcase specific messages or phrases during the day. Schools or stadiums may use these to advertise dates and times of events or exclusive product promotions. Eventually, these messages may expire and need to be updated. Any old or outdated content on your sign should be repurposed to make the message relevant again.
Hire a Quality Sign Design Team at Springfield Sign
At Springfield Sign, we’ll make sure your sign is designed right the first time. After you convey your vision to us, we’ll create your dream sign with high-quality materials. If you’re interested in working with us, fill out our information request form or call us at 800-845-9927.
Signs come in all shapes and sizes, but does a particular size reign supreme? Springfield Sign reveals if the size of your sign really matters in the marketing world and how you can design a custom sign to fit your needs.
What Aspects Matter for Sign Size?
Most people would say the bigger the sign, the more traffic it would pull to your business, but that’s not always the case. Many details go into making a successful sign, and it all depends on your surroundings and your business. If you’re designing a sign for your business, here are some things you should consider when thinking about which size and dimensions to choose.
If your sign is near a busy highway, the bigger, the better. Highway speeds average between 55-70 MPH, and a 10x10 sign isn’t going to be visible at those high speeds. Drivers may only have a few seconds to read what’s on your sign, so it has to be big enough for them to see. On less busy streets, however, you can get away with a smaller sign as cars travel slower, giving the driver more time to read.
The length of your company’s message can determine how big your sign should be. A bigger message means a bigger sign. If you’re trying to determine your sign size, decide how long your message and branding will be. Signs with longer text will mean that the lettering will have to be smaller; it’s up to you to choose what’s more beneficial for your business's marketing plan.
Where a business is located can determine the outreach your sign may have. You may have to get creative with the size and position of your sign if items or buildings are blocking the view. A small advertising area can use a smaller sign, while an advertising area with greater visibility will need a larger sign.
Customize Your Sign With Springfield Sign
No matter the size of your sign, the team at Springfield Sign can build it. We’ve built everything from banner signs to billboard signs to meet the needs of our customers. Sit down with our designers, and we’ll help you create the sign of your dreams. Call us today at 800-845-9927 to get started with the sign building process.
When you’re just starting a business, getting exposure in the right places can be invaluable. You need to inform your community of your business identity and what your business offers before you start ringing in the sales. The best way to do this is with a prominent sign for your business. If you’re not sure where to place your sign, Springfield Sign explains a few locations where you can get the most traffic for your sign.
In Front of Your Business
First and foremost, if you have a physical storefront, you should definitely place a sign in front of your business. This will let people who pass by know what your business is about and where to find it. Most importantly, the front of your business allows for consistent exposure in your locality. The more exposure your brand gets, the more your brand will be at the forefront of your customer’s minds.
Near the Street
The location with the most traffic is going to be near busy streets. While only a handful of people may be able to see your storefront sign from the parking lot, you can get hundreds of eyes on your business from the street. Cars who see your sign and identify with your brand will quickly end up in your parking lot. Before you set the final position for your sign, make sure it can easily be read from the street. If a letter on your sign is an inch tall, it can be seen from about 10 feet away before it is completely unreadable. If the lettering on your sign is 10 inches in height, your sign can be seen from about 100 feet away. Consider this before you design and finalize the placement of your sign.
Display It Up High
Verticality is crucial for improving visibility. Have you ever driven down the highway and noticed huge signs while you drove by? If you took the time to read them, the height of the signs clearly made an impression. Billboard signs are great for grabbing the attention of commuters, which is why huge billboards are so successful at attracting a broad customer base.
Viewable Day or Night
Finally, how visible your sign is during the day and night time is another factor that plays into how successful your sign can be. If your business is mainly open during the nighttime, you likely want to make sure your sign can still be seen in the dark. Neon signs are the perfect style for businesses interested in exposure during the later hours of the day.
Find the Perfect Sign for Your Location
A business's logo creates a visual connection between the customer and your brand. It takes a lot of brainstorming and planning to develop a logo that stands out among the competition. If you’re struggling to come up with your best logo, Springfield Sign shares a few tips to help you create a memorable design that speaks to your customers.
The Simpler the Better
You don’t have to spend thousands of dollars to design an award-winning logo, in fact, the simpler you go, the better. The most successful logos are typically the ones you can identify in just a few seconds. If you’re in the grocery store and come upon a blue can with a red, white, and blue globe on the side, you instantly know that you’re looking at a Pepsi. Pepsi has had quite a few logo changes over the years, but even with some revamping, you can still easily identify the brand. A common mistake that logo designers make is overcomplication. Logos should stick to three or fewer colors with a balance of thick and thin elements.
Stay Away from Clip Art
While perfect for a powerpoint presentation, clip art isn’t the ideal solution for branding a business. A logo needs to be original and not something you just pick out of a library of images. Clipart often appears amateurish and unprofessional. If you want your brand to stand out, you need a logo that is original and authentic to your business.
Use White Space
When designing a logo, it is common to worry that the logo is too simple or doesn’t show off the brand enough. While it is tempting to fill the entire page with design, the more white space you have, the better. This allows the design to shine with a blank canvas behind it. White space can be used to your advantage, as some logos even blend white space in with the logo design. There are many ways you can utilize empty space to work for you rather than against you.
What do you want your customers to think of when they see your logo? Your authentic business identity is a great starting place when creating your logo design. Consider the emotions you want your customers to experience when they walk through your front door. Do you want them to feel calm? Do you want them to experience excitement and thrill? For example, a mini-golf course may wish to identify as a fun family-friendly experience, since families with children often visit mini-golf courses. If you develop an idea of how you want your customers to feel when they visit your business, you will be well on your way to an excellent design.
Bring Your Brand to Life with Springfield Sign
Designing an effective sign has the potential to attract the perfect customer base to your business. There are many varieties of signs that can fit your unique needs. Springfield Sign lists some of the most common sign types and their uses.
While this is still a sign, the lettering isn’t placed on a solid background, but it is instead attached directly to the building itself. This lettering adds three-dimensional texture in a simple and stylish design that is perfect if you love the color of your storefront already.
Metal storefront signs can stretch across the width of your building with ease, but very large signs can be expensive due to material and cutting costs. Your entire sign can be made out of metal, or you can decide to cut out your lettering to place across your desired metal background.
It’s possible that you may need signs inside your business if you’re looking to give directions or label certain areas. This is particularly common in businesses like movie theaters, grocery stores or museums. Interior signs offer many options for materials and lighting, because they are protected from the outdoor environment.
Neon signs are a great option if your business typically operates during night hours, because they create a vibrant glow when the sign is turned on. These signs are made out of glass and can be quite an investment. However, they are very eye-catching and sure to make a statement.
Billboard signs are the huge signs you see as you drive down major streets and highways. These signs are great if your customer base travels on major roadways and you want to catch your customers’ attention easily.
Choose Springfield Sign
Springfield Sign has been a leader in the sign industry for over 30 years. Founded in 1986, we handle every part of the sign creation process and provide a complete suite of services for our clients. If you’re looking to get a custom sign built, contact us today at 800-845-9927 or fill out our service request form. Download our company information guide to learn more about us.
Signs are a great way to gain foot traffic to your business. A great sign has many different elements, such as design, lettering, messaging, and size, but are there specific guidelines you have to follow in order to create a high-performing sign? In today’s blog, Springfield Sign discusses some elements that will help make your sign a success.
Your sign’s design is what will initially attract your customers. Graphics that are outdated or don’t have any flair are likely to fail to entice visitors to your store. Your font choices and design elements such as borders, letters, and symbols should be placed carefully and impactfully. Many design features communicate non-verbally, so they need to stand out to people who are driving by.
Where your sign will be located is important to get the right traffic into your business. Before you decide to install your sign, make sure it can be seen from all desired viewpoints and that there isn’t anything obstructing your sign. Are there any trees in the way or buildings that may prevent your sign from being seen? Fix these issues before installation. If you can’t get around some of these problems, consider placing your sign in a different location or enlarging it.
While there is no perfect height for every sign, the height of your sign really depends on the location where customers will see it. If you want your sign to be seen on the front of your building, that size is going to be very different than a roadside sign. Generally speaking, for every inch of lettering, you can see it from about 10 feet away. A 5-inch font can usually be seen 50 feet away, and so on. If you just want your sign to be seen from the street or on a billboard near a highway, you’re going to want a bigger font for optimal engagement.
Colors really can make or break your sign. A successful color scheme is appealing to the eye and can evoke a particular emotion in your customers. Blues are typically more calming colors while green can evoke natural vibes or cleanliness. Before you finalize your colors, make sure the reaction you’re getting is accurately representing your business model.
Finally, the message you’re sending to potential customers can help you attract the right business. An excellent company message needs to include the values of your company, as well as how your customer can benefit. The message needs to be easily understood, so your potential clients will easily understand what the purpose of the business is.
Design Your Dream Sign With Us
Springfield Sign is ready to design your one-of-a-kind sign. Our company has been in the sign industry since 1986, and we handle the entire sign production process. Whether you live in the Springfield, MO area, or elsewhere, we’re ready to build your dream sign. Call us today at 800-845-9927 to discuss your project with us.
The weather can be unpredictable, so it’s crucial to protect your business’s assets, including your signage. Signs can cost a great deal of money, and you don’t want to have to pay for repairs after every storm. If you live in an area prone to bad weather or storms, Springfield Sign lists some tips on how to make your sign durable and long-lasting.
Invest In Good Materials
The best way you can protect your commercial sign is investing in long-lasting materials. By buying a sign with resilient materials, you can ensure that your investment will stand the test of time. Some of the best outdoor sign materials include:
Dura-Wood: If you’re looking for a wood look with the durability of vinyl, then Dura-Wood is what you should choose. For classic style with modern resilience, Dura-Wood is a great option.
Aluminum: Although lightweight, aluminum is one of the top choices for signage. While a thinner material, it’s sturdy and rigid enough to go with the flow. This material won’t rip, crack, or shatter, making it a popular choice among signs.
Dibond: Similar in style to aluminum, Dibond is a thicker material with the same aluminum finish. If you’re looking for a bit of added dimension, this sign could be perfect for you.
Alumalite: Like Dibond, Alumalite also has a thicker core. Instead of a solid core, it has a corrugated plastic core between two sheets of factory enameled aluminum.
Banners: Using a woven or threaded material makes banners incredibly strong and durable. They are waterproof and can withstand many storms. If you need a temporary sign or you want to advertise for community fundraisers or festivals, banners work well outdoors.
Where your sign is placed can significantly affect its condition over time. Is it located in harsh sunlight? Winds? Before you install or place your sign, consider the conditions it may be exposed to. If you have the choice, choose wind resistant letters or the option for an extra sealant option. While it may cost some money up front, it can save you a lot of money down the road.
Tornado alley can experience harsh winds, especially in the middle of storm season. If you’re worried your sign may blow away, consider mounting it to a pole or adding some extra protection to signs that aren’t wind resistant. Stabilizing the pole it’s mounted on can save you some stress knowing your sign won’t blow away.
Springfield Sign Is All About Quality
A quality sign not only looks great, it can deliver many benefits that can improve your business. Today, Springfield Sign discusses the importance of a great sign and how it can benefit your company.
Attract New Customers
If your sign is eye-catching and communicates a message your customers can relate to, you have the opportunity to attract a lot of business. People are attracted to a sign that looks clean, elegant, and resonates with their personal needs. If a sign could make a difference for your business, it’s essential to think about your design and what can make you stand out.
Communicate Your Brand
A well-designed sign can also make your brand more recognizable. Wouldn’t it be amazing if customers immediately thought of your business after seeing a specific color or product/service? A strongly recognizable brand will put you ahead of your competitors and add value to whatever you’re selling.
Unlike commercials or radio ads that cost money, a great sign can continue to advertise for you day or night. Ads that run for a limited amount of time can give some exposure to your brand, but they cost a lot of money and then they stop running. Having a high quality sign is priceless, and you don’t need to continue paying money to advertise. Not only is it cost effective, but it’s a consistent customer-driver.
Make Your Business More Trustworthy
Have you ever seen an old poorly designed sign? How did it make you feel? Most likely you thought it was poorly designed for a reason, and perhaps you had negative feelings or thoughts about the business after viewing it.
What about after seeing a great sign? After seeing a sign that encompasses your interests and values, you may have had positive feelings towards the business. It’s easier to trust a company you’ve had a positive attitude towards after viewing it. The more you trust a business, the more likely you are to purchase products from them.
Design Your Dream Sign With Us
Choosing the right sign for your business can affect what people think of your brand. If you’re considering a unique type of sign, electronic message centers are up and coming. Today, Springfield Signs discusses what Electronic Message Centers are and if they could be a good fit for your business.
What Are Electronic Message Centers?
Electronic message centers (EMCs) are digital signs built for the outdoors. These EMCs can display digital messages, images, and branding; the display content can even be scheduled to change based on a calendar! These signs will allow you to create custom messages without the added hassle or cost of changing the letters or messaging with physical letters or parts. Weather isn’t a problem for these signs because they are rain, wind, snow, and hail proof. EMCs can be read easily during the day or night, so no matter what your message is, your customers will get the full experience.
What Businesses Are They Best For?
If you are considering an electronic message board for your business, you’re in good company! Many types of businesses make great use of electronic signs, for example:
Restaurants: Restaurants are continually updating their specials and menus. Electronic message boards are great to advertise new food items or specials going on that night.
Pharmacies: Businesses like pharmacies often use electronic message boards for advertising their store hours or new products to let customers know they supply them.
Schools: Electronic message boards are most often found at schools to showcase the date, time, and any upcoming school events that students or parents should know about.
Airports: Flights are constantly changing. These boards let passengers know the arrival time of their flights and the flight number and gate.
What Are Their Features?
Electronic message boards appeal to business owners because they allow so many features!
Weather Resistant: If you’re looking for a fully functional outdoor sign, EMCs are a perfect choice. They are fully weather resistant and can withstand any temperature or weather conditions.
Customizable: If you’re always updating your messages, or just indecisive, these message centers can incorporate custom messages. Communicating with customers has never been easier.
Glow Features: Unlike other signs, EMCs can be read at any time of day. During the day, the glowing letters are just as vibrant as during the nighttime.
Let Springfield Sign Build Your Dream Sign
Whether you’re looking at an electronic message center or another type of custom sign, Springfield Sign can build it. With many years of experience, our employees will make sure your sign design and installation are perfect. Contact us today! If you want more information about our entire sign process from start to finish, check out our blog page for more information.