When you’re just starting a business, getting exposure in the right places can be invaluable. You need to inform your community of your business identity and what your business offers before you start ringing in the sales. The best way to do this is with a prominent sign for your business. If you’re not sure where to place your sign, Springfield Sign explains a few locations where you can get the most traffic for your sign.
In Front of Your Business
First and foremost, if you have a physical storefront, you should definitely place a sign in front of your business. This will let people who pass by know what your business is about and where to find it. Most importantly, the front of your business allows for consistent exposure in your locality. The more exposure your brand gets, the more your brand will be at the forefront of your customer’s minds.
Near the Street
The location with the most traffic is going to be near busy streets. While only a handful of people may be able to see your storefront sign from the parking lot, you can get hundreds of eyes on your business from the street. Cars who see your sign and identify with your brand will quickly end up in your parking lot. Before you set the final position for your sign, make sure it can easily be read from the street. If a letter on your sign is an inch tall, it can be seen from about 10 feet away before it is completely unreadable. If the lettering on your sign is 10 inches in height, your sign can be seen from about 100 feet away. Consider this before you design and finalize the placement of your sign.
Display It Up High
Verticality is crucial for improving visibility. Have you ever driven down the highway and noticed huge signs while you drove by? If you took the time to read them, the height of the signs clearly made an impression. Billboard signs are great for grabbing the attention of commuters, which is why huge billboards are so successful at attracting a broad customer base.
Viewable Day or Night
Finally, how visible your sign is during the day and night time is another factor that plays into how successful your sign can be. If your business is mainly open during the nighttime, you likely want to make sure your sign can still be seen in the dark. Neon signs are the perfect style for businesses interested in exposure during the later hours of the day.
Find the Perfect Sign for Your Location
A business's logo creates a visual connection between the customer and your brand. It takes a lot of brainstorming and planning to develop a logo that stands out among the competition. If you’re struggling to come up with your best logo, Springfield Sign shares a few tips to help you create a memorable design that speaks to your customers.
The Simpler the Better
You don’t have to spend thousands of dollars to design an award-winning logo, in fact, the simpler you go, the better. The most successful logos are typically the ones you can identify in just a few seconds. If you’re in the grocery store and come upon a blue can with a red, white, and blue globe on the side, you instantly know that you’re looking at a Pepsi. Pepsi has had quite a few logo changes over the years, but even with some revamping, you can still easily identify the brand. A common mistake that logo designers make is overcomplication. Logos should stick to three or fewer colors with a balance of thick and thin elements.
Stay Away from Clip Art
While perfect for a powerpoint presentation, clip art isn’t the ideal solution for branding a business. A logo needs to be original and not something you just pick out of a library of images. Clipart often appears amateurish and unprofessional. If you want your brand to stand out, you need a logo that is original and authentic to your business.
Use White Space
When designing a logo, it is common to worry that the logo is too simple or doesn’t show off the brand enough. While it is tempting to fill the entire page with design, the more white space you have, the better. This allows the design to shine with a blank canvas behind it. White space can be used to your advantage, as some logos even blend white space in with the logo design. There are many ways you can utilize empty space to work for you rather than against you.
What do you want your customers to think of when they see your logo? Your authentic business identity is a great starting place when creating your logo design. Consider the emotions you want your customers to experience when they walk through your front door. Do you want them to feel calm? Do you want them to experience excitement and thrill? For example, a mini-golf course may wish to identify as a fun family-friendly experience, since families with children often visit mini-golf courses. If you develop an idea of how you want your customers to feel when they visit your business, you will be well on your way to an excellent design.
Bring Your Brand to Life with Springfield Sign
Designing an effective sign has the potential to attract the perfect customer base to your business. There are many varieties of signs that can fit your unique needs. Springfield Sign lists some of the most common sign types and their uses.
While this is still a sign, the lettering isn’t placed on a solid background, but it is instead attached directly to the building itself. This lettering adds three-dimensional texture in a simple and stylish design that is perfect if you love the color of your storefront already.
Metal storefront signs can stretch across the width of your building with ease, but very large signs can be expensive due to material and cutting costs. Your entire sign can be made out of metal, or you can decide to cut out your lettering to place across your desired metal background.
It’s possible that you may need signs inside your business if you’re looking to give directions or label certain areas. This is particularly common in businesses like movie theaters, grocery stores or museums. Interior signs offer many options for materials and lighting, because they are protected from the outdoor environment.
Neon signs are a great option if your business typically operates during night hours, because they create a vibrant glow when the sign is turned on. These signs are made out of glass and can be quite an investment. However, they are very eye-catching and sure to make a statement.
Billboard signs are the huge signs you see as you drive down major streets and highways. These signs are great if your customer base travels on major roadways and you want to catch your customers’ attention easily.
Choose Springfield Sign
Springfield Sign has been a leader in the sign industry for over 30 years. Founded in 1986, we handle every part of the sign creation process and provide a complete suite of services for our clients. If you’re looking to get a custom sign built, contact us today at 800-845-9927 or fill out our service request form. Download our company information guide to learn more about us.
Signs are a great way to gain foot traffic to your business. A great sign has many different elements, such as design, lettering, messaging, and size, but are there specific guidelines you have to follow in order to create a high-performing sign? In today’s blog, Springfield Sign discusses some elements that will help make your sign a success.
Your sign’s design is what will initially attract your customers. Graphics that are outdated or don’t have any flair are likely to fail to entice visitors to your store. Your font choices and design elements such as borders, letters, and symbols should be placed carefully and impactfully. Many design features communicate non-verbally, so they need to stand out to people who are driving by.
Where your sign will be located is important to get the right traffic into your business. Before you decide to install your sign, make sure it can be seen from all desired viewpoints and that there isn’t anything obstructing your sign. Are there any trees in the way or buildings that may prevent your sign from being seen? Fix these issues before installation. If you can’t get around some of these problems, consider placing your sign in a different location or enlarging it.
While there is no perfect height for every sign, the height of your sign really depends on the location where customers will see it. If you want your sign to be seen on the front of your building, that size is going to be very different than a roadside sign. Generally speaking, for every inch of lettering, you can see it from about 10 feet away. A 5-inch font can usually be seen 50 feet away, and so on. If you just want your sign to be seen from the street or on a billboard near a highway, you’re going to want a bigger font for optimal engagement.
Colors really can make or break your sign. A successful color scheme is appealing to the eye and can evoke a particular emotion in your customers. Blues are typically more calming colors while green can evoke natural vibes or cleanliness. Before you finalize your colors, make sure the reaction you’re getting is accurately representing your business model.
Finally, the message you’re sending to potential customers can help you attract the right business. An excellent company message needs to include the values of your company, as well as how your customer can benefit. The message needs to be easily understood, so your potential clients will easily understand what the purpose of the business is.
Design Your Dream Sign With Us
Springfield Sign is ready to design your one-of-a-kind sign. Our company has been in the sign industry since 1986, and we handle the entire sign production process. Whether you live in the Springfield, MO area, or elsewhere, we’re ready to build your dream sign. Call us today at 800-845-9927 to discuss your project with us.
The weather can be unpredictable, so it’s crucial to protect your business’s assets, including your signage. Signs can cost a great deal of money, and you don’t want to have to pay for repairs after every storm. If you live in an area prone to bad weather or storms, Springfield Sign lists some tips on how to make your sign durable and long-lasting.
Invest In Good Materials
The best way you can protect your commercial sign is investing in long-lasting materials. By buying a sign with resilient materials, you can ensure that your investment will stand the test of time. Some of the best outdoor sign materials include:
Dura-Wood: If you’re looking for a wood look with the durability of vinyl, then Dura-Wood is what you should choose. For classic style with modern resilience, Dura-Wood is a great option.
Aluminum: Although lightweight, aluminum is one of the top choices for signage. While a thinner material, it’s sturdy and rigid enough to go with the flow. This material won’t rip, crack, or shatter, making it a popular choice among signs.
Dibond: Similar in style to aluminum, Dibond is a thicker material with the same aluminum finish. If you’re looking for a bit of added dimension, this sign could be perfect for you.
Alumalite: Like Dibond, Alumalite also has a thicker core. Instead of a solid core, it has a corrugated plastic core between two sheets of factory enameled aluminum.
Banners: Using a woven or threaded material makes banners incredibly strong and durable. They are waterproof and can withstand many storms. If you need a temporary sign or you want to advertise for community fundraisers or festivals, banners work well outdoors.
Where your sign is placed can significantly affect its condition over time. Is it located in harsh sunlight? Winds? Before you install or place your sign, consider the conditions it may be exposed to. If you have the choice, choose wind resistant letters or the option for an extra sealant option. While it may cost some money up front, it can save you a lot of money down the road.
Tornado alley can experience harsh winds, especially in the middle of storm season. If you’re worried your sign may blow away, consider mounting it to a pole or adding some extra protection to signs that aren’t wind resistant. Stabilizing the pole it’s mounted on can save you some stress knowing your sign won’t blow away.
Springfield Sign Is All About Quality
A quality sign not only looks great, it can deliver many benefits that can improve your business. Today, Springfield Sign discusses the importance of a great sign and how it can benefit your company.
Attract New Customers
If your sign is eye-catching and communicates a message your customers can relate to, you have the opportunity to attract a lot of business. People are attracted to a sign that looks clean, elegant, and resonates with their personal needs. If a sign could make a difference for your business, it’s essential to think about your design and what can make you stand out.
Communicate Your Brand
A well-designed sign can also make your brand more recognizable. Wouldn’t it be amazing if customers immediately thought of your business after seeing a specific color or product/service? A strongly recognizable brand will put you ahead of your competitors and add value to whatever you’re selling.
Unlike commercials or radio ads that cost money, a great sign can continue to advertise for you day or night. Ads that run for a limited amount of time can give some exposure to your brand, but they cost a lot of money and then they stop running. Having a high quality sign is priceless, and you don’t need to continue paying money to advertise. Not only is it cost effective, but it’s a consistent customer-driver.
Make Your Business More Trustworthy
Have you ever seen an old poorly designed sign? How did it make you feel? Most likely you thought it was poorly designed for a reason, and perhaps you had negative feelings or thoughts about the business after viewing it.
What about after seeing a great sign? After seeing a sign that encompasses your interests and values, you may have had positive feelings towards the business. It’s easier to trust a company you’ve had a positive attitude towards after viewing it. The more you trust a business, the more likely you are to purchase products from them.
Design Your Dream Sign With Us
Choosing the right sign for your business can affect what people think of your brand. If you’re considering a unique type of sign, electronic message centers are up and coming. Today, Springfield Signs discusses what Electronic Message Centers are and if they could be a good fit for your business.
What Are Electronic Message Centers?
Electronic message centers (EMCs) are digital signs built for the outdoors. These EMCs can display digital messages, images, and branding; the display content can even be scheduled to change based on a calendar! These signs will allow you to create custom messages without the added hassle or cost of changing the letters or messaging with physical letters or parts. Weather isn’t a problem for these signs because they are rain, wind, snow, and hail proof. EMCs can be read easily during the day or night, so no matter what your message is, your customers will get the full experience.
What Businesses Are They Best For?
If you are considering an electronic message board for your business, you’re in good company! Many types of businesses make great use of electronic signs, for example:
Restaurants: Restaurants are continually updating their specials and menus. Electronic message boards are great to advertise new food items or specials going on that night.
Pharmacies: Businesses like pharmacies often use electronic message boards for advertising their store hours or new products to let customers know they supply them.
Schools: Electronic message boards are most often found at schools to showcase the date, time, and any upcoming school events that students or parents should know about.
Airports: Flights are constantly changing. These boards let passengers know the arrival time of their flights and the flight number and gate.
What Are Their Features?
Electronic message boards appeal to business owners because they allow so many features!
Weather Resistant: If you’re looking for a fully functional outdoor sign, EMCs are a perfect choice. They are fully weather resistant and can withstand any temperature or weather conditions.
Customizable: If you’re always updating your messages, or just indecisive, these message centers can incorporate custom messages. Communicating with customers has never been easier.
Glow Features: Unlike other signs, EMCs can be read at any time of day. During the day, the glowing letters are just as vibrant as during the nighttime.
Let Springfield Sign Build Your Dream Sign
Whether you’re looking at an electronic message center or another type of custom sign, Springfield Sign can build it. With many years of experience, our employees will make sure your sign design and installation are perfect. Contact us today! If you want more information about our entire sign process from start to finish, check out our blog page for more information.
At Springfield Sign, we want to make sure you have the best sign among your competitors. There are many steps that our team goes through to make sure your sign is perfect from start to finish. Today, we walk through our process with you to show you how it’s done.
A remarkable sign starts with a great design. Our professionals begin by meeting with our customers one-on-one to dream up their vision. We offer two distinctive choices for modern signs: FasTrac and Durabilt. Together, we work out the pros and cons of different sign types to help you pick a model that will benefit your business.
Next, comes our amazing artwork process. Springfield Sign uses PC-based stations for design and production. If you have a logo or piece of artwork you would like to use, the best formats for us to work with include:
Our next step is putting your custom sign together. Each sign goes through a building process to make your logo a reality. Here is a breakdown of the process:
Raw Material: Springfield Sign gathers the materials needed to make your sign come to life.
Fabrication: We begin the process of machining and welding all the materials together.
Finish & Trim: We add the finishing touches like paint and lights.
Final Assembly: We fasten all the pieces together to make your sign complete.
Crating & Shipping: Finally, we prepare your sign for the shipping and crating process, which takes place in-house.
When your sign is delivered, we’ll start our installation process. Our goal is always to get it right the first time. We have all the equipment necessary to hang your sign, no matter the conditions.
If something were to break or malfunction on your sign, we’d be happy to repair it for you. Fill out our service request form on our site with your information so we can quickly help solve your problem.
Get a Perfect Sign Every Time With Springfield Sign
At Springfield Sign, you can expect the highest quality of signage. With many years of experience, we’ve seen it all, and we know how to build the perfect sign for your needs. Contact us today if you’re interested in a one-of-a-kind design for your business.
While designing a sign sounds relatively simple, many elements are involved, including the sign permitting process. Before you are able to display your sign, you need to fill out and submit permits to display your sign legally. If you’re in the middle of this process, Springfield Sign has some tips for you.
The sign permitting process can require many steps to receive proper authorization. These components can be anything from documenting the type of sign, features, sign value, and location. It can also include who else you need to give copies of the permits to such as city utilities, landlords, the sign company, and more. Before you start the sign permitting process, read the directions and documents carefully before you submit them to make sure you’ve done everything necessary. Sometimes permits include tricky wording or don’t highlight essential directions that can easily be missed. One overlooked detail could result in a delayed installation date.
Follow All Landlord Guidelines
If your sign is going to be installed on a property you’re renting, it’s important to follow the guidelines your landlord has set for the building. This can include:
Get All the Measurements
When getting your sign approved, accurate measurements of your sign are critical so you can get the sign right where it needs to be. There are many measurements that need to be included, such as the total width of the sign, the height, and any extremities that hang off the edges such as lights or decorations. Any false measurements could get your sign taken down or moved if it doesn’t meet the permit requirements of the city.
Trust Our Expertise - Springfield Sign
Many businesses go through the rebranding process at some point. Perhaps their current brand is out of date, or maybe they want to appeal to an audience they’ve never catered to before. Some businesses rebrand because they’ve decided to market products that don’t relate to their current brand. Whatever the case, rebranding can be a positive influence on your business. If you do it wrong, there could be consequences that damage your business rather than build it up. Springfield Sign has some rebranding tips for you if you’re considering rebranding your business.
Rebranding Without Purpose
One of the worst mistakes business owners can make is rebranding their business without a purpose. Maybe the new business owner doesn’t like the current logo or their competitor just rebranded, and they feel like they should too. While these may be problems, they shouldn’t just be your only reason to go through a rebranding process. Shaping a new identity for your business can take months or even years to perfect. Before you go through with the process, be sure it reflects your business’s goals and help your brand strategy rather than just trying to one-up a competitor.
Not Testing Your New Brand
So you’ve finally developed your new brand. Maybe you enhanced your logo design and updated your message. Now, what do the people think? If your new rebranding doesn’t connect with your customer base, you may need to rethink your decisions. Hosting a focus group or giving some of your customers a sneak preview can be beneficial. These people will let you know what they think of your new identity. If they aren’t impressed, it may be time to go back to the drawing board to find something your customers can connect with.
Do What Everyone Else Is Doing
The worst thing a brand can do during a rebranding process is to copy their competitors’ branding just because the current style is trending. These trends can be anything from using a similar logo font or design or even creating a similar message. In this day and age, standing out and being different from the rest is what will get you noticed. Before you make your final decision on logos and the look of your business, contemplate whether or not the design speaks to your business or just your competitors.
Only Changing Your Logo
Although your logo is the first thing most customers will recognize about your business, it isn’t the only thing that needs to be updated during a rebranding process. Rebranding efforts require more than just a simple logo design change. It requires rebuilding your marketing strategy as well as how customers recognize you and your message. While redesigning a logo is a step in the process, it isn’t the only step.
Rebrand With Springfield Sign
Whether you’re looking to update your business logo or completely rebrand your business, look no further than Springfield Sign. Visit our artwork guidelines page for more information about our design process and how we can assist with your next project.