Your business sign is the first impression most clients will have with your company. Your sign should be attractive, thoughtful, and representative of your business. If you haven’t put much thought into your sign design, now is the time to start. Today, the team at Springfield Signs will discuss a few ways in which you can create a sign that will better represent your business.
Match Your Business Aesthetic
The first thing to consider when building a sign is the material you would like your sign to made from. You will want to find a material that matches your business aesthetic. Neon signs may be the perfect fit for a retro arcade, while a treated iron sign could fit a luxury boutique. Consider your business, your style, and choose a material design that matches.
If you choose a vinyl sign, you will have many available options for printing and colors. A wood sign can be very luxurious and last for some time as long as you choose a type of wood that can stand up to the elements. Plastic and metal signs come with their own benefits and drawbacks. Whatever you choose, it is important to consult with a professional sign team to find the right style for you. Explain your vision, your ability to maintain the sign, and your budget, and they will be able to offer you options that will be the best fit for your business.
Regardless of how beautifully designed your sign is, if people can’t see it — it isn’t going to do you much good. Consider the environment of your building. If businesses around you are close together, how can your sign stand out? If you are the only business in your area, how can you catch the attention of people who pass by?
Make sure your sign stands out from the surrounding environment. You want it high, but not too high. Again, this is an excellent time to consult with a sign designer to ensure you find the location that will work best for your business sign.
Create an Easy to Understand Message
Many people make snap decisions to visit a business as they pass by the storefront. Your mission, as you design your sign, is to create a clear message that allows potential customers to recognize what it is you do with just a glance. Make your message and branding clear and concise and your business will benefit.
Contact Springfield Sign Today
If you are in Southwest Missouri, Springfield Sign is the most-trusted sign design and manufacturer in the area. We use high-quality materials and expert designers to ensure your goals are met during the entire build process. Reach out to our team today at 417-862-1887 to learn more.
Many businesses go through the rebranding process at some point. Perhaps their current brand is out of date, or maybe they want to appeal to an audience they’ve never catered to before. Some businesses rebrand because they’ve decided to market products that don’t relate to their current brand. Whatever the case, rebranding can be a positive influence on your business. If you do it wrong, there could be consequences that damage your business rather than build it up. Springfield Sign has some rebranding tips for you if you’re considering rebranding your business.
Rebranding Without Purpose
One of the worst mistakes business owners can make is rebranding their business without a purpose. Maybe the new business owner doesn’t like the current logo or their competitor just rebranded, and they feel like they should too. While these may be problems, they shouldn’t just be your only reason to go through a rebranding process. Shaping a new identity for your business can take months or even years to perfect. Before you go through with the process, be sure it reflects your business’s goals and help your brand strategy rather than just trying to one-up a competitor.
Not Testing Your New Brand
So you’ve finally developed your new brand. Maybe you enhanced your logo design and updated your message. Now, what do the people think? If your new rebranding doesn’t connect with your customer base, you may need to rethink your decisions. Hosting a focus group or giving some of your customers a sneak preview can be beneficial. These people will let you know what they think of your new identity. If they aren’t impressed, it may be time to go back to the drawing board to find something your customers can connect with.
Do What Everyone Else Is Doing
The worst thing a brand can do during a rebranding process is to copy their competitors’ branding just because the current style is trending. These trends can be anything from using a similar logo font or design or even creating a similar message. In this day and age, standing out and being different from the rest is what will get you noticed. Before you make your final decision on logos and the look of your business, contemplate whether or not the design speaks to your business or just your competitors.
Only Changing Your Logo
Although your logo is the first thing most customers will recognize about your business, it isn’t the only thing that needs to be updated during a rebranding process. Rebranding efforts require more than just a simple logo design change. It requires rebuilding your marketing strategy as well as how customers recognize you and your message. While redesigning a logo is a step in the process, it isn’t the only step.
Rebrand With Springfield Sign
Whether you’re looking to update your business logo or completely rebrand your business, look no further than Springfield Sign. Visit our artwork guidelines page for more information about our design process and how we can assist with your next project.