Your business sign is the first impression most clients will have with your company. Your sign should be attractive, thoughtful, and representative of your business. If you haven’t put much thought into your sign design, now is the time to start. Today, the team at Springfield Signs will discuss a few ways in which you can create a sign that will better represent your business.
Match Your Business Aesthetic
The first thing to consider when building a sign is the material you would like your sign to made from. You will want to find a material that matches your business aesthetic. Neon signs may be the perfect fit for a retro arcade, while a treated iron sign could fit a luxury boutique. Consider your business, your style, and choose a material design that matches.
If you choose a vinyl sign, you will have many available options for printing and colors. A wood sign can be very luxurious and last for some time as long as you choose a type of wood that can stand up to the elements. Plastic and metal signs come with their own benefits and drawbacks. Whatever you choose, it is important to consult with a professional sign team to find the right style for you. Explain your vision, your ability to maintain the sign, and your budget, and they will be able to offer you options that will be the best fit for your business.
Regardless of how beautifully designed your sign is, if people can’t see it — it isn’t going to do you much good. Consider the environment of your building. If businesses around you are close together, how can your sign stand out? If you are the only business in your area, how can you catch the attention of people who pass by?
Make sure your sign stands out from the surrounding environment. You want it high, but not too high. Again, this is an excellent time to consult with a sign designer to ensure you find the location that will work best for your business sign.
Create an Easy to Understand Message
Many people make snap decisions to visit a business as they pass by the storefront. Your mission, as you design your sign, is to create a clear message that allows potential customers to recognize what it is you do with just a glance. Make your message and branding clear and concise and your business will benefit.
Contact Springfield Sign Today
If you are in Southwest Missouri, Springfield Sign is the most-trusted sign design and manufacturer in the area. We use high-quality materials and expert designers to ensure your goals are met during the entire build process. Reach out to our team today at 417-862-1887 to learn more.