Driving Customer Engagement with Eye-Catching Signage

A well-made and eye-catching sign can attract lifelong customers to your business. Many details go into creating an attractive sign that you may have never thought about before. If your current signage is lacking customer appeal or you’re looking to rebrand your business’s signage entirely, Springfield Sign has some tips for you.

Location

One factor that may be preventing your company’s sign from attracting business is the sign’s location. Visibility can be one of the biggest strengths of a company’s sign. Some important traits include:

• Visibility from the sidewalk or street
  
• How close it’s located to another business’s sign
  
• If your sign is double-sided and can be seen from multiple directions
  

When a sign isn’t bringing in much business. it is often because too few people can see it. If your sign can’t easily be seen and distinguished from a hundred feet away, you may want to consider relocating your sign to a higher point or placing it in an area that has multiple vantage points.

Big And Readable

A sign won’t do you any good if no one can understand what it says or means. With signage, the bigger, the better. Most often signs are placed near the road where people driving by can see them. If your sign can’t be read in a few seconds, consider making the sign larger or adding a bigger more readable font. While script fonts are elegant and pretty, they are hard to read from far away. Bolder, block fonts or a thicker type of script font are a more successful choice for your new sign.
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Make sure your sign’s font works harmoniously with the theme of your business. For example, Google wouldn’t be a brand that we know well today if it had a more rustic or script type font. The simple, rainbow bold font was fitting for the brand’s message; therefore it had a substantial impact on customers.  

Avoid Trying To Do Too Much

While big, bold signs can be a good thing, trying to do too much on one sign can end up hurting your business more than it attracts potential clients. You may have many qualities you want to advertise about your business. However, fitting them all on one sign isn’t the best idea. Too much text or graphics on a sign can be too much for a customer to read quickly. They may also be turned off by the amount of text and refuse to read it all together. Keeping your sign clean and straightforward benefits your readers and your business.

Choose Springfield Sign For Cutting Edge Signage

When you partner with Springfield Sign, you know you’re getting quality and reliable signage that will last for years. With over 30 years of experience, our experts understand the ins and outs of a great sign. Learn more about how Springfield Sign got its start and what we can do for you.