Is There an Ideal Size for a Successful Sign?

​Signs come in all shapes and sizes, but does a particular size reign supreme? Springfield Sign reveals if the size of your sign really matters in the marketing world and how you can design a custom sign to fit your needs.

What Aspects Matter for Sign Size?
Most people would say the bigger the sign, the more traffic it would pull to your business, but that’s not always the case. Many details go into making a successful sign, and it all depends on your surroundings and your business. If you’re designing a sign for your business, here are some things you should consider when thinking about which size and dimensions to choose.

Speed
If your sign is near a busy highway, the bigger, the better. Highway speeds average between 55-70 MPH, and a 10x10 sign isn’t going to be visible at those high speeds. Drivers may only have a few seconds to read what’s on your sign, so it has to be big enough for them to see. On less busy streets, however, you can get away with a smaller sign as cars travel slower, giving the driver more time to read.

Message
The length of your company’s message can determine how big your sign should be. A bigger message means a bigger sign. If you’re trying to determine your sign size, decide how long your message and branding will be. Signs with longer text will mean that the lettering will have to be smaller; it’s up to you to choose what’s more beneficial for your business's marketing plan.

Visibility
Where a business is located can determine the outreach your sign may have. You may have to get creative with the size and position of your sign if items or buildings are blocking the view. A small advertising area can use a smaller sign, while an advertising area with greater visibility will need a larger sign.  
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Customize Your Sign With Springfield Sign
No matter the size of your sign, the team at Springfield Sign can build it. We’ve built everything from banner signs to billboard signs to meet the needs of our customers. Sit down with our designers, and we’ll help you create the sign of your dreams. Call us today at 800-845-9927 to get started with the sign building process.

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