A business's logo creates a visual connection between the customer and your brand. It takes a lot of brainstorming and planning to develop a logo that stands out among the competition. If you’re struggling to come up with your best logo, Springfield Sign shares a few tips to help you create a memorable design that speaks to your customers.
The Simpler the Better
You don’t have to spend thousands of dollars to design an award-winning logo, in fact, the simpler you go, the better. The most successful logos are typically the ones you can identify in just a few seconds. If you’re in the grocery store and come upon a blue can with a red, white, and blue globe on the side, you instantly know that you’re looking at a Pepsi. Pepsi has had quite a few logo changes over the years, but even with some revamping, you can still easily identify the brand. A common mistake that logo designers make is overcomplication. Logos should stick to three or fewer colors with a balance of thick and thin elements.
Stay Away from Clip Art
While perfect for a powerpoint presentation, clip art isn’t the ideal solution for branding a business. A logo needs to be original and not something you just pick out of a library of images. Clipart often appears amateurish and unprofessional. If you want your brand to stand out, you need a logo that is original and authentic to your business.
Use White Space
When designing a logo, it is common to worry that the logo is too simple or doesn’t show off the brand enough. While it is tempting to fill the entire page with design, the more white space you have, the better. This allows the design to shine with a blank canvas behind it. White space can be used to your advantage, as some logos even blend white space in with the logo design. There are many ways you can utilize empty space to work for you rather than against you.
What do you want your customers to think of when they see your logo? Your authentic business identity is a great starting place when creating your logo design. Consider the emotions you want your customers to experience when they walk through your front door. Do you want them to feel calm? Do you want them to experience excitement and thrill? For example, a mini-golf course may wish to identify as a fun family-friendly experience, since families with children often visit mini-golf courses. If you develop an idea of how you want your customers to feel when they visit your business, you will be well on your way to an excellent design.
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