4 Pitfalls to Avoid During a Rebranding Effort

Many businesses go through the rebranding process at some point. Perhaps their current brand is out of date, or maybe they want to appeal to an audience they’ve never catered to before. Some businesses rebrand because they’ve decided to market products that don’t relate to their current brand. Whatever the case, rebranding can be a positive influence on your business. If you do it wrong, there could be consequences that damage your business rather than build it up. Springfield Sign has some rebranding tips for you if you’re considering rebranding your business.

Rebranding Without Purpose

One of the worst mistakes business owners can make is rebranding their business without a purpose. Maybe the new business owner doesn’t like the current logo or their competitor just rebranded, and they feel like they should too. While these may be problems, they shouldn’t just be your only reason to go through a rebranding process. Shaping a new identity for your business can take months or even years to perfect. Before you go through with the process, be sure it reflects your business’s goals and help your brand strategy rather than just trying to one-up a competitor.

Not Testing Your New Brand

So you’ve finally developed your new brand. Maybe you enhanced your logo design and updated your message. Now, what do the people think? If your new rebranding doesn’t connect with your customer base, you may need to rethink your decisions. Hosting a focus group or giving some of your customers a sneak preview can be beneficial. These people will let you know what they think of your new identity. If they aren’t impressed, it may be time to go back to the drawing board to find something your customers can connect with.

Do What Everyone Else Is Doing

The worst thing a brand can do during a rebranding process is to copy their competitors’ branding just because the current style is trending. These trends can be anything from using a similar logo font or design or even creating a similar message. In this day and age, standing out and being different from the rest is what will get you noticed. Before you make your final decision on logos and the look of your business, contemplate whether or not the design speaks to your business or just your competitors.

Only Changing Your Logo

Although your logo is the first thing most customers will recognize about your business, it isn’t the only thing that needs to be updated during a rebranding process. Rebranding efforts require more than just a simple logo design change. It requires rebuilding your marketing strategy as well as how customers recognize you and your message. While redesigning a logo is a step in the process, it isn’t the only step.

Rebrand With Springfield Sign

Whether you’re looking to update your business logo or completely rebrand your business, look no further than Springfield Sign. Visit our artwork guidelines page for more information about our design process and how we can assist with your next project.​