Springfield Sign Blog
While designing a sign sounds relatively simple, many elements are involved, including the sign permitting process. Before you are able to display your sign, you need to fill out and submit permits to display your sign legally. If you’re in the middle of this process, Springfield Sign has some tips for you.
The sign permitting process can require many steps to receive proper authorization. These components can be anything from documenting the type of sign, features, sign value, and location. It can also include who else you need to give copies of the permits to such as city utilities, landlords, the sign company, and more. Before you start the sign permitting process, read the directions and documents carefully before you submit them to make sure you’ve done everything necessary. Sometimes permits include tricky wording or don’t highlight essential directions that can easily be missed. One overlooked detail could result in a delayed installation date.
Follow All Landlord Guidelines
If your sign is going to be installed on a property you’re renting, it’s important to follow the guidelines your landlord has set for the building. This can include:
Get All the Measurements
When getting your sign approved, accurate measurements of your sign are critical so you can get the sign right where it needs to be. There are many measurements that need to be included, such as the total width of the sign, the height, and any extremities that hang off the edges such as lights or decorations. Any false measurements could get your sign taken down or moved if it doesn’t meet the permit requirements of the city.
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Many businesses go through the rebranding process at some point. Perhaps their current brand is out of date, or maybe they want to appeal to an audience they’ve never catered to before. Some businesses rebrand because they’ve decided to market products that don’t relate to their current brand. Whatever the case, rebranding can be a positive influence on your business. If you do it wrong, there could be consequences that damage your business rather than build it up. Springfield Sign has some rebranding tips for you if you’re considering rebranding your business.
Rebranding Without Purpose
One of the worst mistakes business owners can make is rebranding their business without a purpose. Maybe the new business owner doesn’t like the current logo or their competitor just rebranded, and they feel like they should too. While these may be problems, they shouldn’t just be your only reason to go through a rebranding process. Shaping a new identity for your business can take months or even years to perfect. Before you go through with the process, be sure it reflects your business’s goals and help your brand strategy rather than just trying to one-up a competitor.
Not Testing Your New Brand
So you’ve finally developed your new brand. Maybe you enhanced your logo design and updated your message. Now, what do the people think? If your new rebranding doesn’t connect with your customer base, you may need to rethink your decisions. Hosting a focus group or giving some of your customers a sneak preview can be beneficial. These people will let you know what they think of your new identity. If they aren’t impressed, it may be time to go back to the drawing board to find something your customers can connect with.
Do What Everyone Else Is Doing
The worst thing a brand can do during a rebranding process is to copy their competitors’ branding just because the current style is trending. These trends can be anything from using a similar logo font or design or even creating a similar message. In this day and age, standing out and being different from the rest is what will get you noticed. Before you make your final decision on logos and the look of your business, contemplate whether or not the design speaks to your business or just your competitors.
Only Changing Your Logo
Although your logo is the first thing most customers will recognize about your business, it isn’t the only thing that needs to be updated during a rebranding process. Rebranding efforts require more than just a simple logo design change. It requires rebuilding your marketing strategy as well as how customers recognize you and your message. While redesigning a logo is a step in the process, it isn’t the only step.
Rebrand With Springfield Sign
Whether you’re looking to update your business logo or completely rebrand your business, look no further than Springfield Sign. Visit our artwork guidelines page for more information about our design process and how we can assist with your next project.
Sign design plays a more prominent role in attracting customers than you might think. If your business appeals to your target audience, success is in your future. How exactly do you do that? Find out today! Springfield Sign has some tips on how to design your sign to attract the right customers to your business.
Know Your Demographic
To begin thinking up your sign or logo, you have to consider what type of audience you want to attract. For example, if your business is a family-friendly restaurant, think about what would attract families with kids. Dark signage with a hard to read font wouldn’t be something that represents family-friendly. Before you start the design process, it’s critical that you know what your audience likes so you can make sure it’s a permanent part of your brand.
A significant factor that can represent a business’s message is the color or theme of their sign. Color tones can communicate different emotions, so it’s vital that you use colors carefully in order not to display the wrong message. What colors do you think speak more to your audience? Colors like Red and orange communicate a very distinctive message compared to black and gold. Knowing the answers to these questions can transform how customers think of your business and whether or not they vibe with your message.
Use Eye-Catching Images
When it comes to visuals, customers look for graphics and photos that are eye-catching and make them feel a positive emotion. When deciding on a particular image to use to advertise your brand, you can never go wrong with choosing an image with excellent quality or a logo that makes your ideas pop. If the photo caught your eye, it will probably catch someone else’s too.
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A well-made and eye-catching sign can attract lifelong customers to your business. Many details go into creating an attractive sign that you may have never thought about before. If your current signage is lacking customer appeal or you’re looking to rebrand your business’s signage entirely, Springfield Sign has some tips for you.
One factor that may be preventing your company’s sign from attracting business is the sign’s location. Visibility can be one of the biggest strengths of a company’s sign. Some important traits include:
Big And Readable
A sign won’t do you any good if no one can understand what it says or means. With signage, the bigger, the better. Most often signs are placed near the road where people driving by can see them. If your sign can’t be read in a few seconds, consider making the sign larger or adding a bigger more readable font. While script fonts are elegant and pretty, they are hard to read from far away. Bolder, block fonts or a thicker type of script font are a more successful choice for your new sign.
Make sure your sign’s font works harmoniously with the theme of your business. For example, Google wouldn’t be a brand that we know well today if it had a more rustic or script type font. The simple, rainbow bold font was fitting for the brand’s message; therefore it had a substantial impact on customers.
Avoid Trying To Do Too Much
While big, bold signs can be a good thing, trying to do too much on one sign can end up hurting your business more than it attracts potential clients. You may have many qualities you want to advertise about your business. However, fitting them all on one sign isn’t the best idea. Too much text or graphics on a sign can be too much for a customer to read quickly. They may also be turned off by the amount of text and refuse to read it all together. Keeping your sign clean and straightforward benefits your readers and your business.
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