When you’re just starting a business, getting exposure in the right places can be invaluable. You need to inform your community of your business identity and what your business offers before you start ringing in the sales. The best way to do this is with a prominent sign for your business. If you’re not sure where to place your sign, Springfield Sign explains a few locations where you can get the most traffic for your sign.
In Front of Your Business
First and foremost, if you have a physical storefront, you should definitely place a sign in front of your business. This will let people who pass by know what your business is about and where to find it. Most importantly, the front of your business allows for consistent exposure in your locality. The more exposure your brand gets, the more your brand will be at the forefront of your customer’s minds.
Near the Street
The location with the most traffic is going to be near busy streets. While only a handful of people may be able to see your storefront sign from the parking lot, you can get hundreds of eyes on your business from the street. Cars who see your sign and identify with your brand will quickly end up in your parking lot. Before you set the final position for your sign, make sure it can easily be read from the street. If a letter on your sign is an inch tall, it can be seen from about 10 feet away before it is completely unreadable. If the lettering on your sign is 10 inches in height, your sign can be seen from about 100 feet away. Consider this before you design and finalize the placement of your sign.
Display It Up High
Verticality is crucial for improving visibility. Have you ever driven down the highway and noticed huge signs while you drove by? If you took the time to read them, the height of the signs clearly made an impression. Billboard signs are great for grabbing the attention of commuters, which is why huge billboards are so successful at attracting a broad customer base.
Viewable Day or Night
Finally, how visible your sign is during the day and night time is another factor that plays into how successful your sign can be. If your business is mainly open during the nighttime, you likely want to make sure your sign can still be seen in the dark. Neon signs are the perfect style for businesses interested in exposure during the later hours of the day.
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