Is your commercial sign looking a bit lackluster after a few years of wear and tear? Broken or unattractive signs aren’t going to bring in business. A bit of maintenance can make a huge difference to the state of your sign. If you notice your sign’s quality is dwindling and could use a makeover, Springfield Sign has a few maintenance tips to make your sign look like new again.
Every sign will need general repairs every few years to ensure a long operational life. If you notice any screws or loose bolts, or even fading text to repair any problems as they come. The best time to complete repairs is during hours your business is slow or closed, so you don’t lose potential foot traffic to your business.
Change Any Burnt Out Bulbs
Neon signs can really make a business stand out, especially during the nighttime hours. A sign with lights can’t do much business, however, if any of the lights are burnt out. Not only is it harder to convey your message, but your sign will make your business seem unprofessional if you don’t bother to change the lights. Always keep a few spare lights on hand just in case your sign was to go out unexpectedly. If you’re unable to change the bulbs yourself, call a trusted sign maintenance company to help you make repairs.
Rain or shine, weather will take its toll on your sign. Leaves and twigs can get lodged into your sign’s framework along with dirt, mud, and grime. A dirty sign doesn’t give off a good message to your customers. Sometimes all a sign needs is a bit of a powerwash or a wipedown. If your sign is electric, be sure to clean everything by hand to avoid damaging any electrical wiring or cables.
As the times change, your brand may need to readjust to keep up with current trends. Signs designed over 50 years ago may not cut it in today’s marketing. If your sign is looking a little lackluster and needs some improvements, why not try a redesign? Redesigning your company sign can give your brand a whole new look and attract customers that may not have looked twice at your business before.
Certain signs like electronic message boards are programmed to showcase specific messages or phrases during the day. Schools or stadiums may use these to advertise dates and times of events or exclusive product promotions. Eventually, these messages may expire and need to be updated. Any old or outdated content on your sign should be repurposed to make the message relevant again.
Hire a Quality Sign Design Team at Springfield Sign
At Springfield Sign, we’ll make sure your sign is designed right the first time. After you convey your vision to us, we’ll create your dream sign with high-quality materials. If you’re interested in working with us, fill out our information request form or call us at 800-845-9927.
Signs come in all shapes and sizes, but does a particular size reign supreme? Springfield Sign reveals if the size of your sign really matters in the marketing world and how you can design a custom sign to fit your needs.
What Aspects Matter for Sign Size?
Most people would say the bigger the sign, the more traffic it would pull to your business, but that’s not always the case. Many details go into making a successful sign, and it all depends on your surroundings and your business. If you’re designing a sign for your business, here are some things you should consider when thinking about which size and dimensions to choose.
If your sign is near a busy highway, the bigger, the better. Highway speeds average between 55-70 MPH, and a 10x10 sign isn’t going to be visible at those high speeds. Drivers may only have a few seconds to read what’s on your sign, so it has to be big enough for them to see. On less busy streets, however, you can get away with a smaller sign as cars travel slower, giving the driver more time to read.
The length of your company’s message can determine how big your sign should be. A bigger message means a bigger sign. If you’re trying to determine your sign size, decide how long your message and branding will be. Signs with longer text will mean that the lettering will have to be smaller; it’s up to you to choose what’s more beneficial for your business's marketing plan.
Where a business is located can determine the outreach your sign may have. You may have to get creative with the size and position of your sign if items or buildings are blocking the view. A small advertising area can use a smaller sign, while an advertising area with greater visibility will need a larger sign.
Customize Your Sign With Springfield Sign
No matter the size of your sign, the team at Springfield Sign can build it. We’ve built everything from banner signs to billboard signs to meet the needs of our customers. Sit down with our designers, and we’ll help you create the sign of your dreams. Call us today at 800-845-9927 to get started with the sign building process.
When you’re just starting a business, getting exposure in the right places can be invaluable. You need to inform your community of your business identity and what your business offers before you start ringing in the sales. The best way to do this is with a prominent sign for your business. If you’re not sure where to place your sign, Springfield Sign explains a few locations where you can get the most traffic for your sign.
In Front of Your Business
First and foremost, if you have a physical storefront, you should definitely place a sign in front of your business. This will let people who pass by know what your business is about and where to find it. Most importantly, the front of your business allows for consistent exposure in your locality. The more exposure your brand gets, the more your brand will be at the forefront of your customer’s minds.
Near the Street
The location with the most traffic is going to be near busy streets. While only a handful of people may be able to see your storefront sign from the parking lot, you can get hundreds of eyes on your business from the street. Cars who see your sign and identify with your brand will quickly end up in your parking lot. Before you set the final position for your sign, make sure it can easily be read from the street. If a letter on your sign is an inch tall, it can be seen from about 10 feet away before it is completely unreadable. If the lettering on your sign is 10 inches in height, your sign can be seen from about 100 feet away. Consider this before you design and finalize the placement of your sign.
Display It Up High
Verticality is crucial for improving visibility. Have you ever driven down the highway and noticed huge signs while you drove by? If you took the time to read them, the height of the signs clearly made an impression. Billboard signs are great for grabbing the attention of commuters, which is why huge billboards are so successful at attracting a broad customer base.
Viewable Day or Night
Finally, how visible your sign is during the day and night time is another factor that plays into how successful your sign can be. If your business is mainly open during the nighttime, you likely want to make sure your sign can still be seen in the dark. Neon signs are the perfect style for businesses interested in exposure during the later hours of the day.
Find the Perfect Sign for Your Location