Signs are a great way to gain foot traffic to your business. A great sign has many different elements, such as design, lettering, messaging, and size, but are there specific guidelines you have to follow in order to create a high-performing sign? In today’s blog, Springfield Sign discusses some elements that will help make your sign a success.
Your sign’s design is what will initially attract your customers. Graphics that are outdated or don’t have any flair are likely to fail to entice visitors to your store. Your font choices and design elements such as borders, letters, and symbols should be placed carefully and impactfully. Many design features communicate non-verbally, so they need to stand out to people who are driving by.
Where your sign will be located is important to get the right traffic into your business. Before you decide to install your sign, make sure it can be seen from all desired viewpoints and that there isn’t anything obstructing your sign. Are there any trees in the way or buildings that may prevent your sign from being seen? Fix these issues before installation. If you can’t get around some of these problems, consider placing your sign in a different location or enlarging it.
While there is no perfect height for every sign, the height of your sign really depends on the location where customers will see it. If you want your sign to be seen on the front of your building, that size is going to be very different than a roadside sign. Generally speaking, for every inch of lettering, you can see it from about 10 feet away. A 5-inch font can usually be seen 50 feet away, and so on. If you just want your sign to be seen from the street or on a billboard near a highway, you’re going to want a bigger font for optimal engagement.
Colors really can make or break your sign. A successful color scheme is appealing to the eye and can evoke a particular emotion in your customers. Blues are typically more calming colors while green can evoke natural vibes or cleanliness. Before you finalize your colors, make sure the reaction you’re getting is accurately representing your business model.
Finally, the message you’re sending to potential customers can help you attract the right business. An excellent company message needs to include the values of your company, as well as how your customer can benefit. The message needs to be easily understood, so your potential clients will easily understand what the purpose of the business is.
Design Your Dream Sign With Us
Springfield Sign is ready to design your one-of-a-kind sign. Our company has been in the sign industry since 1986, and we handle the entire sign production process. Whether you live in the Springfield, MO area, or elsewhere, we’re ready to build your dream sign. Call us today at 800-845-9927 to discuss your project with us.
The weather can be unpredictable, so it’s crucial to protect your business’s assets, including your signage. Signs can cost a great deal of money, and you don’t want to have to pay for repairs after every storm. If you live in an area prone to bad weather or storms, Springfield Sign lists some tips on how to make your sign durable and long-lasting.
Invest In Good Materials
The best way you can protect your commercial sign is investing in long-lasting materials. By buying a sign with resilient materials, you can ensure that your investment will stand the test of time. Some of the best outdoor sign materials include:
Dura-Wood: If you’re looking for a wood look with the durability of vinyl, then Dura-Wood is what you should choose. For classic style with modern resilience, Dura-Wood is a great option.
Aluminum: Although lightweight, aluminum is one of the top choices for signage. While a thinner material, it’s sturdy and rigid enough to go with the flow. This material won’t rip, crack, or shatter, making it a popular choice among signs.
Dibond: Similar in style to aluminum, Dibond is a thicker material with the same aluminum finish. If you’re looking for a bit of added dimension, this sign could be perfect for you.
Alumalite: Like Dibond, Alumalite also has a thicker core. Instead of a solid core, it has a corrugated plastic core between two sheets of factory enameled aluminum.
Banners: Using a woven or threaded material makes banners incredibly strong and durable. They are waterproof and can withstand many storms. If you need a temporary sign or you want to advertise for community fundraisers or festivals, banners work well outdoors.
Where your sign is placed can significantly affect its condition over time. Is it located in harsh sunlight? Winds? Before you install or place your sign, consider the conditions it may be exposed to. If you have the choice, choose wind resistant letters or the option for an extra sealant option. While it may cost some money up front, it can save you a lot of money down the road.
Tornado alley can experience harsh winds, especially in the middle of storm season. If you’re worried your sign may blow away, consider mounting it to a pole or adding some extra protection to signs that aren’t wind resistant. Stabilizing the pole it’s mounted on can save you some stress knowing your sign won’t blow away.
Springfield Sign Is All About Quality
A quality sign not only looks great, it can deliver many benefits that can improve your business. Today, Springfield Sign discusses the importance of a great sign and how it can benefit your company.
Attract New Customers
If your sign is eye-catching and communicates a message your customers can relate to, you have the opportunity to attract a lot of business. People are attracted to a sign that looks clean, elegant, and resonates with their personal needs. If a sign could make a difference for your business, it’s essential to think about your design and what can make you stand out.
Communicate Your Brand
A well-designed sign can also make your brand more recognizable. Wouldn’t it be amazing if customers immediately thought of your business after seeing a specific color or product/service? A strongly recognizable brand will put you ahead of your competitors and add value to whatever you’re selling.
Unlike commercials or radio ads that cost money, a great sign can continue to advertise for you day or night. Ads that run for a limited amount of time can give some exposure to your brand, but they cost a lot of money and then they stop running. Having a high quality sign is priceless, and you don’t need to continue paying money to advertise. Not only is it cost effective, but it’s a consistent customer-driver.
Make Your Business More Trustworthy
Have you ever seen an old poorly designed sign? How did it make you feel? Most likely you thought it was poorly designed for a reason, and perhaps you had negative feelings or thoughts about the business after viewing it.
What about after seeing a great sign? After seeing a sign that encompasses your interests and values, you may have had positive feelings towards the business. It’s easier to trust a company you’ve had a positive attitude towards after viewing it. The more you trust a business, the more likely you are to purchase products from them.
Design Your Dream Sign With Us